Transcript

PLAYER-CENTRIC MONETIZATION

PLAYER-CENTRIC MONETIZATION MONETIZE EVERY INSTALL OFFERS ANALYZE SEGMENT DELIVER Analyze in-game behavior to understand what players need to make their experience better Segment players by behavior to determine relevant offers Deliver dynamic targeted IAP offers, rewarded videos, and ads TUTORIAL CONVERSION CYCLE GROWTH CYCLE MONETIZATION POINT MONETIZATION POINT MONETIZATION POINT YES YES OFFER UPSELL UPSELL+ NO MINNOWS DOLPHINS WHALES REWARDED CYCLE MONETIZATION POINT YES REWARDED VIDEO NEW PLAYERS NO ONGOING PLAYER ENGAGEMENT NON-PAYER CYCLE MONETIZATION POINT REGULAR ADS MAKE 5X MORE REVENUE DOWNLOADS % PAYING ARPPU IAP REV AD REV TOTAL REV TYPICAL GAME 1,000,000 1.4% $12 $168,000 $50,000 $218,000 PLAYER-CENTRIC 1,000,000 2.8% $30 $840,000 $300,000 $1,140,000 MONETIZATION 2 TO 4X 2 TO 5X $0.03 AD 523% WITH CONVERSION WITH UPSELL OFFERS MORE REVENUE ARPDAU X 10 DAYS AVG PLAYER LIFESPAN = $0.30 AD LTV OFFERS FUSEPOWERED.COM FusePowered"

PLAYER-CENTRIC MONETIZATION

shared by AgentIllustrateur on Mar 04
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Fuse Powered is a monetization platform for mobile game publishers. Publishers can use the platform to monetize their games via IAP (in-app purchases) or advertising. The platform allows publishers to...

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