Mobile & Tablet Gambling

MOBILE & TABLET GAMBLING With consumer adoption of smartphones skyrocketing, the way we interact with gamblers is changing rapidly. Just as the PC allowed customers to bet at home, the rise of mobile gambling is allowing customers to place bets when they want, how they want, from where they want. GLOBAL GAMBLING YIELDS WILL MORE THAN DOUBLE BY 2015 E4.7 BILLION 2012 E11 BILLION 2015 GLOBAL SPEND PER ADULT 2012 2013 2014 2015 EUROPE E7.09 E4.81 E2.02 E3.02 EO.77 E0.78 E0.84 E0.90 ASIA GLOBAL MOBILE PRODUCT SPLIT GLOBAL EXCLUDING ASIA I BETTING I GAMING I LOTTERY SMARTPHONE PENETRATION While the United Kingdom saw a manageable move to mobile gambling as smartphone penetration increased, the re-emerging US market will need strong mobile products from the very start. With significant smartphone usage, the mobile web is already a firm favourite with US consumers. POPULATION I SMARTPHONE PENETRATION UK US CHINA 38M UNITS 17OM UNITS 147M UNITS GLOBAL OS SALES iOS 71% ANDROID 21% 1OS 3% RIM 5% OTHER - 17 - STATES COMING ONLINE BY - 2017 - 2013 2015 E1.9 MILLION E114.4 MILLION Sources: н2 GAMBLING CAPITAL MOBILE The above preliminary data is taken from the fully comprehensive H2 Mobile Gambling Report which is available to purchase. The report is a detailed analysis of the global mobile gambling market including detailed data by geography and product, market size and device penetration along with, but not limited to, analyst of operators, suppliers, products, markets, devices, and H2 view of key developments over the coming months and years. A full contents page is available on request. H2 is universally regarded as the leading source of data regarding the value and volume of the activity across the global gambling industry. H2 offers the most comprehensive eGamingland-based data service as well as detailed market reports and bespoke consultancy. The subscriber area of H2's website now includes almost 2 million data points and we are on BULLET BUSINESS The 2nd Mobile and Tablet Gambling Summit, 4-5 Nov, London, brings together the leaders of the gambling industry to discuss, debate and build strategy around the future of handheld gambling. With speakers from the likes of Facebook, Twitter, Google, Paddy Power, Rank Interactive, Betfred, Bet Victor, PKR, Probability and a host of other leading mobile operators, platforms and developers it is an unmissable event for anyone wanting to master mobile. track o add over 400 new / updated datasets / national Visit www.bulletbusiness.com/mobilegambling to get further details or email Event Director Keir Hutton Ferris on [email protected] for booking and sponsorship information. Ensure that you are attending the world's leading mobile gambling event, this November in London. regulatory updates in the current year. All H2's reports are available to subscribers as part of our service, Further details of all H2's products and services including the Mobile Gambling Report may be found at www.h2gc.com or by emailing [email protected]