Indie Game Developers Evolving Their Games

2012 INDIE GAME DEVELOPERS FLASH GAMES MARKET SURVEY EVOLVING THEIR GAMES Based on all developer responses, 2012 Flash Games Market Survey ONLINE AND MOBILE: COMPLEMENTARY Q: Which gaming platforms do you currently or are you planning to develop for? Developers plan to continue making games for the browser, and most expanding to mobile as well. 100% 5% 90% No, but plan to in next year 80% Yes, I currently develop on this platform 70% 60% 49% 50% 90% 40% 33% 30% 20% 37% 21% 21% 10% Base: All developers EQUAL TARGETS Q: Which mobile stores (and platforms) do you target? 100% 90% 80% 70% 60% 50% 40% 81% 78% 30% 20% 10% Developers target i0S and Android platforms equally. Base: Developers creating mobile games GOING MULTI-PLATFORM Q: Do you test your game ideas before developing a mobile version? 63% of developers make a Flash version of their games first, creating mobile versions once the concept has been tested. Base: Developers creating mobile games THE ROAD TO MOBILE Q: How do you create your mobile games? Adobe AIR is the most popular path to go mobile, followed by writing native code and Unity3D's export tool. 67.70% 70.00% 60.00% 50.00% 29.80% 40.00% 16.10% 30.00% 9.80% 20.00% 5.90% 10.00% Base: Developers creating mobile games EXPOSURE = CHALLENGE Q: What is your biggest pain-point in mobile game development? The majority of game developers have cited "marketing" as their biggest pain-point in mobile game monetization. 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Marketing 53.4% Monetization 20.8% A MARKETING STRATEGY ? Porting 19.4% 4 out of 5 developers release and hope for the best Other 6.2% Base: Developers creating mobile games All data collected by Mochi Media via 2012 Flash Games Market Survey mochimedia 611 Mission St. - Floor 5 - San Francisco, CA 94105 Copyright 2012 Mochi Media, Inc. Browser Mobile Downloadable PC Console Port via Adobe AIR Write native code for each mobile platform Port via Unity3D Other Pay someone else to do it