Big Business: Mobile Gaming Is On The Rise

Little Games B.G BUSINESS MOBILE GAMING IS ON THE RISE Mobile games are the most populan App Category APPS USED DAILY (PERCENTAGE OF USERS) Games 64% Weather 60% Social Networking 56% Maps 51% Music 44% News 39% PEOPLE SPEND AN AVERAGE 7.8 HOURS A MONTH GAMING ON THEIR IPHONES HOURS PER MONTH GAMING Feature Phone Windows Phone 7 RIM BlackBerry iPhone Android (14,7 HRS) (9.3 HRS) (4.7 HRS) (4.5 HRS) (4.5 HRS) 9 3 They're playing them evenywhene. .All the time. Bed 31% Bus & Subway 16% Watching TV 12% 52% of gamers play for more than one hour a day. Bathroom 11% School Desk 8% Work Desk 6% Car Passenger 5% Plane Passenger 5% 53% of smartphone owners play daily. Walking .5% IN THE US, THERE ARE 100 MILLION MOBILE GAMERS. ALMOST I/3 OF THE NATION'S POPULATION. THERE'S MONEY TO BE MADE IN MOBILE GAMING MORE PEOPLE ARE WILLING TO PAY FOR GAMES THAN ANY OTHER KIND OF APP Pencentage of app downloaders who paid for an app = 5% Games: Entertain- Product- Maps: Food: News: ment: ivity: 93% 87% 84% 84% 77% 76% IN 2011, MOBILE GAMING GENERATED $12 BILLION. IN-GAME PURCHASES & ADS ARE MONEY MAKERS 34% OF THE TOP I00 GROSSING APPS IN THE APP STORE USE THE FREEMIUM MODEL. In vintual goods alone. freemium games make: $12.92 A MONTH PER USER TINY TOWER MADE $3 MILLION IN ITS FIRST the key driver. YEAR FROM IN-APP PURCHASES ALONE. Word of mouth is 25% of adults hear about new games through social media sites. Buy! Buy! Buy! ANGRY BIRDS MAKES $6 MILLION PER MONTH PURELY FROM ADS. 50% of mobile gamers learn about new games from friends and family. ZYNGA AND ROVIO ARE LEADING THE WAY Zynga's games, including FanmVille, Words with Friends, and Scramble with Friends, has 48 million daily active users. O$210 mton x 1.000.000 They bought OMGPOP, the makers of Draw Something, for an esti- mated $210 million, Draw Something has Users have created drawings at a rate of 3,000 per second. been downloaded 50 million times in 50 days. ZYNGA'S MOBILE GAMING DIVISION ALONE BRINGS IN MORE THAN $IO BILLION. ROVIO, THE MAKERS OF ANGRY BIRDS, AREN'T DOING TOO BAD FOR THEMSELVES, EITHER Rovio's Revenue Total Angry Birds downloads: 2010 10 million 700 Million 2011 100 million Total birds shot: 500 Billion The smartphone gaming industry is expected to double by 2016. CREATED BY: BUSINESSDEGREE.NET 1. http://business.time.com/2012/01/19/why-mobile-gaming- changes-everything-or-is-mobile-gaming-facebooks-achilles-heel/ 2. http://www.ingame.msnbc.msn.com/technology/ingame/400-billion-angry-birds-shot-pigs-119429 3. http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 4. http://mashable.com/2011/07/13/mobile-gaming-trends/ 5, http://www.superdataresearch.com/blog/f2p-mobile-gamers-spend-between-8-and-15-per-month 6. http://www.forbes.com/sites/tomiogeron/2012/01/12/zynga- snags-eas-head-of-social-mobile-barry-cottle/ 7. http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop 8. http://www.engadget.com/2011/01/05/live-from-sonys-ces-2011-press-event/ This work is licensed under a Creative Commons License. BY NO ND Little Games B.G BUSINESS MOBILE GAMING IS ON THE RISE Mobile games are the most populan App Category APPS USED DAILY (PERCENTAGE OF USERS) Games 64% Weather 60% Social Networking 56% Maps 51% Music 44% News 39% PEOPLE SPEND AN AVERAGE 7.8 HOURS A MONTH GAMING ON THEIR IPHONES HOURS PER MONTH GAMING Feature Phone Windows Phone 7 RIM BlackBerry iPhone Android (14,7 HRS) (9.3 HRS) (4.7 HRS) (4.5 HRS) (4.5 HRS) 9 3 They're playing them evenywhene. .All the time. Bed 31% Bus & Subway 16% Watching TV 12% 52% of gamers play for more than one hour a day. Bathroom 11% School Desk 8% Work Desk 6% Car Passenger 5% Plane Passenger 5% 53% of smartphone owners play daily. Walking .5% IN THE US, THERE ARE 100 MILLION MOBILE GAMERS. ALMOST I/3 OF THE NATION'S POPULATION. THERE'S MONEY TO BE MADE IN MOBILE GAMING MORE PEOPLE ARE WILLING TO PAY FOR GAMES THAN ANY OTHER KIND OF APP Pencentage of app downloaders who paid for an app = 5% Games: Entertain- Product- Maps: Food: News: ment: ivity: 93% 87% 84% 84% 77% 76% IN 2011, MOBILE GAMING GENERATED $12 BILLION. IN-GAME PURCHASES & ADS ARE MONEY MAKERS 34% OF THE TOP I00 GROSSING APPS IN THE APP STORE USE THE FREEMIUM MODEL. In vintual goods alone. freemium games make: $12.92 A MONTH PER USER TINY TOWER MADE $3 MILLION IN ITS FIRST the key driver. YEAR FROM IN-APP PURCHASES ALONE. Word of mouth is 25% of adults hear about new games through social media sites. Buy! Buy! Buy! ANGRY BIRDS MAKES $6 MILLION PER MONTH PURELY FROM ADS. 50% of mobile gamers learn about new games from friends and family. ZYNGA AND ROVIO ARE LEADING THE WAY Zynga's games, including FanmVille, Words with Friends, and Scramble with Friends, has 48 million daily active users. O$210 mton x 1.000.000 They bought OMGPOP, the makers of Draw Something, for an esti- mated $210 million, Draw Something has Users have created drawings at a rate of 3,000 per second. been downloaded 50 million times in 50 days. ZYNGA'S MOBILE GAMING DIVISION ALONE BRINGS IN MORE THAN $IO BILLION. ROVIO, THE MAKERS OF ANGRY BIRDS, AREN'T DOING TOO BAD FOR THEMSELVES, EITHER Rovio's Revenue Total Angry Birds downloads: 2010 10 million 700 Million 2011 100 million Total birds shot: 500 Billion The smartphone gaming industry is expected to double by 2016. CREATED BY: BUSINESSDEGREE.NET 1. http://business.time.com/2012/01/19/why-mobile-gaming- changes-everything-or-is-mobile-gaming-facebooks-achilles-heel/ 2. http://www.ingame.msnbc.msn.com/technology/ingame/400-billion-angry-birds-shot-pigs-119429 3. http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 4. http://mashable.com/2011/07/13/mobile-gaming-trends/ 5, http://www.superdataresearch.com/blog/f2p-mobile-gamers-spend-between-8-and-15-per-month 6. http://www.forbes.com/sites/tomiogeron/2012/01/12/zynga- snags-eas-head-of-social-mobile-barry-cottle/ 7. http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop 8. http://www.engadget.com/2011/01/05/live-from-sonys-ces-2011-press-event/ This work is licensed under a Creative Commons License. BY NO ND Little Games B.G BUSINESS MOBILE GAMING IS ON THE RISE Mobile games are the most populan App Category APPS USED DAILY (PERCENTAGE OF USERS) Games 64% Weather 60% Social Networking 56% Maps 51% Music 44% News 39% PEOPLE SPEND AN AVERAGE 7.8 HOURS A MONTH GAMING ON THEIR IPHONES HOURS PER MONTH GAMING Feature Phone Windows Phone 7 RIM BlackBerry iPhone Android (14,7 HRS) (9.3 HRS) (4.7 HRS) (4.5 HRS) (4.5 HRS) 9 3 They're playing them evenywhene. .All the time. Bed 31% Bus & Subway 16% Watching TV 12% 52% of gamers play for more than one hour a day. Bathroom 11% School Desk 8% Work Desk 6% Car Passenger 5% Plane Passenger 5% 53% of smartphone owners play daily. Walking .5% IN THE US, THERE ARE 100 MILLION MOBILE GAMERS. ALMOST I/3 OF THE NATION'S POPULATION. THERE'S MONEY TO BE MADE IN MOBILE GAMING MORE PEOPLE ARE WILLING TO PAY FOR GAMES THAN ANY OTHER KIND OF APP Pencentage of app downloaders who paid for an app = 5% Games: Entertain- Product- Maps: Food: News: ment: ivity: 93% 87% 84% 84% 77% 76% IN 2011, MOBILE GAMING GENERATED $12 BILLION. IN-GAME PURCHASES & ADS ARE MONEY MAKERS 34% OF THE TOP I00 GROSSING APPS IN THE APP STORE USE THE FREEMIUM MODEL. In vintual goods alone. freemium games make: $12.92 A MONTH PER USER TINY TOWER MADE $3 MILLION IN ITS FIRST the key driver. YEAR FROM IN-APP PURCHASES ALONE. Word of mouth is 25% of adults hear about new games through social media sites. Buy! Buy! Buy! ANGRY BIRDS MAKES $6 MILLION PER MONTH PURELY FROM ADS. 50% of mobile gamers learn about new games from friends and family. ZYNGA AND ROVIO ARE LEADING THE WAY Zynga's games, including FanmVille, Words with Friends, and Scramble with Friends, has 48 million daily active users. O$210 mton x 1.000.000 They bought OMGPOP, the makers of Draw Something, for an esti- mated $210 million, Draw Something has Users have created drawings at a rate of 3,000 per second. been downloaded 50 million times in 50 days. ZYNGA'S MOBILE GAMING DIVISION ALONE BRINGS IN MORE THAN $IO BILLION. ROVIO, THE MAKERS OF ANGRY BIRDS, AREN'T DOING TOO BAD FOR THEMSELVES, EITHER Rovio's Revenue Total Angry Birds downloads: 2010 10 million 700 Million 2011 100 million Total birds shot: 500 Billion The smartphone gaming industry is expected to double by 2016. CREATED BY: BUSINESSDEGREE.NET 1. http://business.time.com/2012/01/19/why-mobile-gaming- changes-everything-or-is-mobile-gaming-facebooks-achilles-heel/ 2. http://www.ingame.msnbc.msn.com/technology/ingame/400-billion-angry-birds-shot-pigs-119429 3. http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 4. http://mashable.com/2011/07/13/mobile-gaming-trends/ 5, http://www.superdataresearch.com/blog/f2p-mobile-gamers-spend-between-8-and-15-per-month 6. http://www.forbes.com/sites/tomiogeron/2012/01/12/zynga- snags-eas-head-of-social-mobile-barry-cottle/ 7. http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop 8. http://www.engadget.com/2011/01/05/live-from-sonys-ces-2011-press-event/ This work is licensed under a Creative Commons License. BY NO ND Little Games B.G BUSINESS MOBILE GAMING IS ON THE RISE Mobile games are the most populan App Category APPS USED DAILY (PERCENTAGE OF USERS) Games 64% Weather 60% Social Networking 56% Maps 51% Music 44% News 39% PEOPLE SPEND AN AVERAGE 7.8 HOURS A MONTH GAMING ON THEIR IPHONES HOURS PER MONTH GAMING Feature Phone Windows Phone 7 RIM BlackBerry iPhone Android (14,7 HRS) (9.3 HRS) (4.7 HRS) (4.5 HRS) (4.5 HRS) 9 3 They're playing them evenywhene. .All the time. Bed 31% Bus & Subway 16% Watching TV 12% 52% of gamers play for more than one hour a day. Bathroom 11% School Desk 8% Work Desk 6% Car Passenger 5% Plane Passenger 5% 53% of smartphone owners play daily. Walking .5% IN THE US, THERE ARE 100 MILLION MOBILE GAMERS. ALMOST I/3 OF THE NATION'S POPULATION. THERE'S MONEY TO BE MADE IN MOBILE GAMING MORE PEOPLE ARE WILLING TO PAY FOR GAMES THAN ANY OTHER KIND OF APP Pencentage of app downloaders who paid for an app = 5% Games: Entertain- Product- Maps: Food: News: ment: ivity: 93% 87% 84% 84% 77% 76% IN 2011, MOBILE GAMING GENERATED $12 BILLION. IN-GAME PURCHASES & ADS ARE MONEY MAKERS 34% OF THE TOP I00 GROSSING APPS IN THE APP STORE USE THE FREEMIUM MODEL. In vintual goods alone. freemium games make: $12.92 A MONTH PER USER TINY TOWER MADE $3 MILLION IN ITS FIRST the key driver. YEAR FROM IN-APP PURCHASES ALONE. Word of mouth is 25% of adults hear about new games through social media sites. Buy! Buy! Buy! ANGRY BIRDS MAKES $6 MILLION PER MONTH PURELY FROM ADS. 50% of mobile gamers learn about new games from friends and family. ZYNGA AND ROVIO ARE LEADING THE WAY Zynga's games, including FanmVille, Words with Friends, and Scramble with Friends, has 48 million daily active users. O$210 mton x 1.000.000 They bought OMGPOP, the makers of Draw Something, for an esti- mated $210 million, Draw Something has Users have created drawings at a rate of 3,000 per second. been downloaded 50 million times in 50 days. ZYNGA'S MOBILE GAMING DIVISION ALONE BRINGS IN MORE THAN $IO BILLION. ROVIO, THE MAKERS OF ANGRY BIRDS, AREN'T DOING TOO BAD FOR THEMSELVES, EITHER Rovio's Revenue Total Angry Birds downloads: 2010 10 million 700 Million 2011 100 million Total birds shot: 500 Billion The smartphone gaming industry is expected to double by 2016. CREATED BY: BUSINESSDEGREE.NET 1. http://business.time.com/2012/01/19/why-mobile-gaming- changes-everything-or-is-mobile-gaming-facebooks-achilles-heel/ 2. http://www.ingame.msnbc.msn.com/technology/ingame/400-billion-angry-birds-shot-pigs-119429 3. http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 4. http://mashable.com/2011/07/13/mobile-gaming-trends/ 5, http://www.superdataresearch.com/blog/f2p-mobile-gamers-spend-between-8-and-15-per-month 6. http://www.forbes.com/sites/tomiogeron/2012/01/12/zynga- snags-eas-head-of-social-mobile-barry-cottle/ 7. http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop 8. http://www.engadget.com/2011/01/05/live-from-sonys-ces-2011-press-event/ This work is licensed under a Creative Commons License. BY NO ND Little Games B.G BUSINESS MOBILE GAMING IS ON THE RISE Mobile games are the most populan App Category APPS USED DAILY (PERCENTAGE OF USERS) Games 64% Weather 60% Social Networking 56% Maps 51% Music 44% News 39% PEOPLE SPEND AN AVERAGE 7.8 HOURS A MONTH GAMING ON THEIR IPHONES HOURS PER MONTH GAMING Feature Phone Windows Phone 7 RIM BlackBerry iPhone Android (14,7 HRS) (9.3 HRS) (4.7 HRS) (4.5 HRS) (4.5 HRS) 9 3 They're playing them evenywhene. .All the time. Bed 31% Bus & Subway 16% Watching TV 12% 52% of gamers play for more than one hour a day. Bathroom 11% School Desk 8% Work Desk 6% Car Passenger 5% Plane Passenger 5% 53% of smartphone owners play daily. Walking .5% IN THE US, THERE ARE 100 MILLION MOBILE GAMERS. ALMOST I/3 OF THE NATION'S POPULATION. THERE'S MONEY TO BE MADE IN MOBILE GAMING MORE PEOPLE ARE WILLING TO PAY FOR GAMES THAN ANY OTHER KIND OF APP Pencentage of app downloaders who paid for an app = 5% Games: Entertain- Product- Maps: Food: News: ment: ivity: 93% 87% 84% 84% 77% 76% IN 2011, MOBILE GAMING GENERATED $12 BILLION. IN-GAME PURCHASES & ADS ARE MONEY MAKERS 34% OF THE TOP I00 GROSSING APPS IN THE APP STORE USE THE FREEMIUM MODEL. In vintual goods alone. freemium games make: $12.92 A MONTH PER USER TINY TOWER MADE $3 MILLION IN ITS FIRST the key driver. YEAR FROM IN-APP PURCHASES ALONE. Word of mouth is 25% of adults hear about new games through social media sites. Buy! Buy! Buy! ANGRY BIRDS MAKES $6 MILLION PER MONTH PURELY FROM ADS. 50% of mobile gamers learn about new games from friends and family. ZYNGA AND ROVIO ARE LEADING THE WAY Zynga's games, including FanmVille, Words with Friends, and Scramble with Friends, has 48 million daily active users. O$210 mton x 1.000.000 They bought OMGPOP, the makers of Draw Something, for an esti- mated $210 million, Draw Something has Users have created drawings at a rate of 3,000 per second. been downloaded 50 million times in 50 days. ZYNGA'S MOBILE GAMING DIVISION ALONE BRINGS IN MORE THAN $IO BILLION. ROVIO, THE MAKERS OF ANGRY BIRDS, AREN'T DOING TOO BAD FOR THEMSELVES, EITHER Rovio's Revenue Total Angry Birds downloads: 2010 10 million 700 Million 2011 100 million Total birds shot: 500 Billion The smartphone gaming industry is expected to double by 2016. CREATED BY: BUSINESSDEGREE.NET 1. http://business.time.com/2012/01/19/why-mobile-gaming- changes-everything-or-is-mobile-gaming-facebooks-achilles-heel/ 2. http://www.ingame.msnbc.msn.com/technology/ingame/400-billion-angry-birds-shot-pigs-119429 3. http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category 4. http://mashable.com/2011/07/13/mobile-gaming-trends/ 5, http://www.superdataresearch.com/blog/f2p-mobile-gamers-spend-between-8-and-15-per-month 6. http://www.forbes.com/sites/tomiogeron/2012/01/12/zynga- snags-eas-head-of-social-mobile-barry-cottle/ 7. http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop 8. http://www.engadget.com/2011/01/05/live-from-sonys-ces-2011-press-event/ This work is licensed under a Creative Commons License. BY NO ND