American Casino Gaming Industry Outlook To 2015

THE AMLDICAN ASE OREST GAMING MARKET OUTLOOK to 2015 US Casino gaming revenues are on the upswing. Gross revenues in the US casino gaming industry will rise by 5% (compounded annually) over the next three years. 2010 revenues of $57.5 billion will grow to $73.3 billion by 2015. Atlantic City 2011 - $3.3 bil 2015 - $2.8 bil Tribal Casinos 2011 - $27.5 bil 2015 - $33.4 bil Regional Casinos 2011 - $18.0 bil 2015 - $24.2 bil Nevada 2011 - $10.7 bil 2015 - $13.0 bil A Closer Look Nevada, the casino gaming capital of America, brought in $10.7 billion in 2011 and is expected to reach $12.96 billion by 2015. That's nearly one fifth of the entire US gaming market. Nevada Breakdown by Game Slots Cards 79 71 67 10 J Kr 50 M I L M I L Card games revenue in Nevada is expected to increase from $120 million to $125 million between 2011 and 2015. Slots revenue in Nevada is set to grow from $6.75 billion in 2011 to $7.9 billion in 2015, a compound annual growth rate of 3.5%. Table Games Nevada Table Games revenue is expected to grow at a compound annual growth rate of 6.3% over the next 3 years. 2011 revenues of $3.8 billion are set to grow to $4.9 billion by 2015. Breakdown of Regional, Tribal, and Atlantic City Casinos Regional Casinos Tribal Casinos Atlantic City Casinos Forecasted to decline from 2011 Expected to grow from Expected to gain market share from Atlantic City and Tribal Casinos. Set to grow from 2011 revenues of 18.0 billion 2011 revenues of 27.5 revenues of 3.3 billion to 2.8 billion billion to 33.4 billion by 2015, a 4.7% compound annual growth rate. Competition from Regional Casinos is expected to continue to dampen growth. by 2015, a 4.6% compound annual decline. Atlantic City's revenues in 2015 are expected to be 46.1% to 24.2 billion by 2015, a compound annual growth rate of 7.3%. Regional Casinos are expected to be the fastest growing segment in the US. lower than in 2006. Getting from HERE to THERE: Providing Excellent Customer Service Every casino thrives on three things: location, comps, and customer service. All casinos have the first two; it's the third, customer service, that propels a casino from breakeven to profitability. Step 1: Understanding how your customers perceive your operation is paramount to providing excellent customer service. Ask them with a Customer Service survey to establish a baseline. Step 2: Listen to what your customers say and implement improvements. NBRI! |National Business Research Institute, Inc. Step 3: Continuously reassess the thinking of your customers with ongoing Customer Service surveys to measure the effects of the changes you put into place. Step 4: Pay particular attention to your Intent to Return and Intent to Recommend metrics. Intent to Return is an indication of near-term revenue growth. Intent to Recommend is an indication of long-term revenue growth. Global Gaming Outlook by PwC Source: http://download.pwc.com/ie/pubs/2011_global_gaming_outlook_to_2015.pdf THE AMLDICAN ASE OREST GAMING MARKET OUTLOOK to 2015 US Casino gaming revenues are on the upswing. Gross revenues in the US casino gaming industry will rise by 5% (compounded annually) over the next three years. 2010 revenues of $57.5 billion will grow to $73.3 billion by 2015. Atlantic City 2011 - $3.3 bil 2015 - $2.8 bil Tribal Casinos 2011 - $27.5 bil 2015 - $33.4 bil Regional Casinos 2011 - $18.0 bil 2015 - $24.2 bil Nevada 2011 - $10.7 bil 2015 - $13.0 bil A Closer Look Nevada, the casino gaming capital of America, brought in $10.7 billion in 2011 and is expected to reach $12.96 billion by 2015. That's nearly one fifth of the entire US gaming market. Nevada Breakdown by Game Slots Cards 79 71 67 10 J Kr 50 M I L M I L Card games revenue in Nevada is expected to increase from $120 million to $125 million between 2011 and 2015. Slots revenue in Nevada is set to grow from $6.75 billion in 2011 to $7.9 billion in 2015, a compound annual growth rate of 3.5%. Table Games Nevada Table Games revenue is expected to grow at a compound annual growth rate of 6.3% over the next 3 years. 2011 revenues of $3.8 billion are set to grow to $4.9 billion by 2015. Breakdown of Regional, Tribal, and Atlantic City Casinos Regional Casinos Tribal Casinos Atlantic City Casinos Forecasted to decline from 2011 Expected to grow from Expected to gain market share from Atlantic City and Tribal Casinos. Set to grow from 2011 revenues of 18.0 billion 2011 revenues of 27.5 revenues of 3.3 billion to 2.8 billion billion to 33.4 billion by 2015, a 4.7% compound annual growth rate. Competition from Regional Casinos is expected to continue to dampen growth. by 2015, a 4.6% compound annual decline. Atlantic City's revenues in 2015 are expected to be 46.1% to 24.2 billion by 2015, a compound annual growth rate of 7.3%. Regional Casinos are expected to be the fastest growing segment in the US. lower than in 2006. Getting from HERE to THERE: Providing Excellent Customer Service Every casino thrives on three things: location, comps, and customer service. All casinos have the first two; it's the third, customer service, that propels a casino from breakeven to profitability. Step 1: Understanding how your customers perceive your operation is paramount to providing excellent customer service. Ask them with a Customer Service survey to establish a baseline. Step 2: Listen to what your customers say and implement improvements. NBRI! |National Business Research Institute, Inc. Step 3: Continuously reassess the thinking of your customers with ongoing Customer Service surveys to measure the effects of the changes you put into place. Step 4: Pay particular attention to your Intent to Return and Intent to Recommend metrics. Intent to Return is an indication of near-term revenue growth. Intent to Recommend is an indication of long-term revenue growth. Global Gaming Outlook by PwC Source: http://download.pwc.com/ie/pubs/2011_global_gaming_outlook_to_2015.pdf THE AMLDICAN ASE OREST GAMING MARKET OUTLOOK to 2015 US Casino gaming revenues are on the upswing. Gross revenues in the US casino gaming industry will rise by 5% (compounded annually) over the next three years. 2010 revenues of $57.5 billion will grow to $73.3 billion by 2015. Atlantic City 2011 - $3.3 bil 2015 - $2.8 bil Tribal Casinos 2011 - $27.5 bil 2015 - $33.4 bil Regional Casinos 2011 - $18.0 bil 2015 - $24.2 bil Nevada 2011 - $10.7 bil 2015 - $13.0 bil A Closer Look Nevada, the casino gaming capital of America, brought in $10.7 billion in 2011 and is expected to reach $12.96 billion by 2015. That's nearly one fifth of the entire US gaming market. Nevada Breakdown by Game Slots Cards 79 71 67 10 J Kr 50 M I L M I L Card games revenue in Nevada is expected to increase from $120 million to $125 million between 2011 and 2015. Slots revenue in Nevada is set to grow from $6.75 billion in 2011 to $7.9 billion in 2015, a compound annual growth rate of 3.5%. Table Games Nevada Table Games revenue is expected to grow at a compound annual growth rate of 6.3% over the next 3 years. 2011 revenues of $3.8 billion are set to grow to $4.9 billion by 2015. Breakdown of Regional, Tribal, and Atlantic City Casinos Regional Casinos Tribal Casinos Atlantic City Casinos Forecasted to decline from 2011 Expected to grow from Expected to gain market share from Atlantic City and Tribal Casinos. Set to grow from 2011 revenues of 18.0 billion 2011 revenues of 27.5 revenues of 3.3 billion to 2.8 billion billion to 33.4 billion by 2015, a 4.7% compound annual growth rate. Competition from Regional Casinos is expected to continue to dampen growth. by 2015, a 4.6% compound annual decline. Atlantic City's revenues in 2015 are expected to be 46.1% to 24.2 billion by 2015, a compound annual growth rate of 7.3%. Regional Casinos are expected to be the fastest growing segment in the US. lower than in 2006. Getting from HERE to THERE: Providing Excellent Customer Service Every casino thrives on three things: location, comps, and customer service. All casinos have the first two; it's the third, customer service, that propels a casino from breakeven to profitability. Step 1: Understanding how your customers perceive your operation is paramount to providing excellent customer service. Ask them with a Customer Service survey to establish a baseline. Step 2: Listen to what your customers say and implement improvements. NBRI! |National Business Research Institute, Inc. Step 3: Continuously reassess the thinking of your customers with ongoing Customer Service surveys to measure the effects of the changes you put into place. Step 4: Pay particular attention to your Intent to Return and Intent to Recommend metrics. Intent to Return is an indication of near-term revenue growth. Intent to Recommend is an indication of long-term revenue growth. Global Gaming Outlook by PwC Source: http://download.pwc.com/ie/pubs/2011_global_gaming_outlook_to_2015.pdf THE AMLDICAN ASE OREST GAMING MARKET OUTLOOK to 2015 US Casino gaming revenues are on the upswing. Gross revenues in the US casino gaming industry will rise by 5% (compounded annually) over the next three years. 2010 revenues of $57.5 billion will grow to $73.3 billion by 2015. Atlantic City 2011 - $3.3 bil 2015 - $2.8 bil Tribal Casinos 2011 - $27.5 bil 2015 - $33.4 bil Regional Casinos 2011 - $18.0 bil 2015 - $24.2 bil Nevada 2011 - $10.7 bil 2015 - $13.0 bil A Closer Look Nevada, the casino gaming capital of America, brought in $10.7 billion in 2011 and is expected to reach $12.96 billion by 2015. That's nearly one fifth of the entire US gaming market. Nevada Breakdown by Game Slots Cards 79 71 67 10 J Kr 50 M I L M I L Card games revenue in Nevada is expected to increase from $120 million to $125 million between 2011 and 2015. Slots revenue in Nevada is set to grow from $6.75 billion in 2011 to $7.9 billion in 2015, a compound annual growth rate of 3.5%. Table Games Nevada Table Games revenue is expected to grow at a compound annual growth rate of 6.3% over the next 3 years. 2011 revenues of $3.8 billion are set to grow to $4.9 billion by 2015. Breakdown of Regional, Tribal, and Atlantic City Casinos Regional Casinos Tribal Casinos Atlantic City Casinos Forecasted to decline from 2011 Expected to grow from Expected to gain market share from Atlantic City and Tribal Casinos. Set to grow from 2011 revenues of 18.0 billion 2011 revenues of 27.5 revenues of 3.3 billion to 2.8 billion billion to 33.4 billion by 2015, a 4.7% compound annual growth rate. Competition from Regional Casinos is expected to continue to dampen growth. by 2015, a 4.6% compound annual decline. Atlantic City's revenues in 2015 are expected to be 46.1% to 24.2 billion by 2015, a compound annual growth rate of 7.3%. Regional Casinos are expected to be the fastest growing segment in the US. lower than in 2006. Getting from HERE to THERE: Providing Excellent Customer Service Every casino thrives on three things: location, comps, and customer service. All casinos have the first two; it's the third, customer service, that propels a casino from breakeven to profitability. Step 1: Understanding how your customers perceive your operation is paramount to providing excellent customer service. Ask them with a Customer Service survey to establish a baseline. Step 2: Listen to what your customers say and implement improvements. NBRI! |National Business Research Institute, Inc. Step 3: Continuously reassess the thinking of your customers with ongoing Customer Service surveys to measure the effects of the changes you put into place. Step 4: Pay particular attention to your Intent to Return and Intent to Recommend metrics. Intent to Return is an indication of near-term revenue growth. Intent to Recommend is an indication of long-term revenue growth. Global Gaming Outlook by PwC Source: http://download.pwc.com/ie/pubs/2011_global_gaming_outlook_to_2015.pdf