Transcribed
Advergames - A Fun Brand Experience
Advergames The fun that engage people with brands games MARKET GROWTH $83m $207m $300m $500m 2004 2007 2009 2012 GROWTH RATE The average "advergamer" 1. is 33 years old! 47% 2. On average he spents 7-30 min. on advergames Why Brands love advergames? 1. Advergames are low-cost marketing tools compared to print, TV etc. 2. Advergaming cuts the ad clutter and reaches people on a entertaining and fun way. 3. People spent 10ox more time on advergames then traditional ads. 4. Advergames go viral! . Made by Mamanijo 3D serious games and advergames development for education/training www.mamanijo.com Sources: eMarketer Yankee Group - Zodal
Advergames - A Fun Brand Experience
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Marketers and brands are challenged to show creativity in reaching and engaging consumers. Advergaming is the use of interactive gaming technology to deliver key marketing (advertising) messages to en...
d consumers.
This infographic illustrates some key findings of the Mamanijo's research about the advergames market. Mamanijo is a 3D/serious games development company specializing in educational and training solutions.
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