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The 5 W's of Social Game Purchases

the W'S of SOCIAL GAME PURCHASES 31% VHO purchases VHERE do thep purchase? 30 18% 15% MEN woMEn 45% 31% 6% 1824 253Ч 35-ЧЧ Ч554 55+ SIMULATION OR BUILDING CASINO AnD CARD 歌 歌 歌 40% e I 69% |||| | | 27% 49% 63% STRATEGY ARCADE OR ACTION 23% -- 22x ROLE PLAYING TRIUIA OF PEOPLE WHO HAUE PLAYED A FACEBOOH GAME HAUE PURCHASED AUID ONLINE SOCIAL GAMERS 14% SHOPPERS BUTTERFLIES strategy, r pg, and spor ts ganers Spend at least $100 online/nonth play with at least six friends SPORTS 10% VHAT VHEN TIME PLAYING BEFORE BUYING MORE THAN OnE WEEK LESS THAN do thep purchase? ONE WEEK de thep puschase? 67% LESS THAN OnE DAY LESS THAN OnE HOUR AFTER 6 MONTHS ARE STILL PLAYING ALL OF THE GAMES In ШHICH THEY HAVE PURCHASED Do nOT KNow 49% UHY HOLIDRY ITEMS SCORE SPECIAL ENERGY GAME GIFTS UPGRADES BOOSTERS STAMINA CONTENT CURRENCY OFFERS 30% 30% 35% 35% 36% 31Z 46% 56% GAIN EDGE OUER τomPΕΤITIOΠ how much do they spend? ABILITY TO PERSONALIZE AND DECORATE 442 0000 do theyP purchase? 00000 51% S2% 44% UNLOCK CONTENT GAME TO0 DIFFICULT INFLUENCE OF FRIENDS D000 402 O 14% STAY BETUWEEN THE 15 DOLLAR RANGE PER PURCHASE HAUE SPENT AT LEAST II DOLLARS on onE PURCHASE 222 00 ARKADIUM design by Francesca Greggs & Lemonwood Design Based on a survey of 1,576 online gamers conducted using Peanut Labs in March, 2012 by Arkadium | For Full Report: arkadium.com/promocontent/monetizationresearch the W'S of SOCIAL GAME PURCHASES 31% VHO purchases VHERE do thep purchase? 30 18% 15% MEN woMEn 45% 31% 6% 1824 253Ч 35-ЧЧ Ч554 55+ SIMULATION OR BUILDING CASINO AnD CARD 歌 歌 歌 40% e I 69% |||| | | 27% 49% 63% STRATEGY ARCADE OR ACTION 23% -- 22x ROLE PLAYING TRIUIA OF PEOPLE WHO HAUE PLAYED A FACEBOOH GAME HAUE PURCHASED AUID ONLINE SOCIAL GAMERS 14% SHOPPERS BUTTERFLIES strategy, r pg, and spor ts ganers Spend at least $100 online/nonth play with at least six friends SPORTS 10% VHAT VHEN TIME PLAYING BEFORE BUYING MORE THAN OnE WEEK LESS THAN do thep purchase? ONE WEEK de thep puschase? 67% LESS THAN OnE DAY LESS THAN OnE HOUR AFTER 6 MONTHS ARE STILL PLAYING ALL OF THE GAMES In ШHICH THEY HAVE PURCHASED Do nOT KNow 49% UHY HOLIDRY ITEMS SCORE SPECIAL ENERGY GAME GIFTS UPGRADES BOOSTERS STAMINA CONTENT CURRENCY OFFERS 30% 30% 35% 35% 36% 31Z 46% 56% GAIN EDGE OUER τomPΕΤITIOΠ how much do they spend? ABILITY TO PERSONALIZE AND DECORATE 442 0000 do theyP purchase? 00000 51% S2% 44% UNLOCK CONTENT GAME TO0 DIFFICULT INFLUENCE OF FRIENDS D000 402 O 14% STAY BETUWEEN THE 15 DOLLAR RANGE PER PURCHASE HAUE SPENT AT LEAST II DOLLARS on onE PURCHASE 222 00 ARKADIUM design by Francesca Greggs & Lemonwood Design Based on a survey of 1,576 online gamers conducted using Peanut Labs in March, 2012 by Arkadium | For Full Report: arkadium.com/promocontent/monetizationresearch

The 5 W's of Social Game Purchases

shared by lemonwood_design on Jul 24
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With data from Arkadium, this graphic explores the who, what, when, where and why of social gaming purchases.

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