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Why is FAST FOOD so appealing?

Why is.. FAST FOOD More Appealing Than HEALTHY FOOD? $4 Big Business There's little doubt that fast foods are appealing to most people. Big fast food chains have healthy marketing budgets to ensure their brand (and the food they sell) is never far from your thoughts. In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising. Annual Advertising Budget: $971 million SUBWAY $595 million $258 million Dizza $245 million CURGER KING $235 million But, your everyday stick of celery doesn't have the same multi-million dollar backing. This could go some way to explaining why we spend an average of $1,200 per year on fast food and only around $600 per year on fruit and veg. $1200 VS $600 So, whilst we might be used to seeing fast food advertised on a billboard, we are less likely to see healthy foods advertised in a similar fashion. THE SUPER MASSIVE TASTY BURGER YEY! CELERY! What Makes Fast Food So Appealing? Besides being a really yummy treat, what makes fast food far more appealing than healthier foods? 1) Speed & Convenience That's why they call it fast food. The time it takes between ordering and obtaining your favourite burger can take seconds! A recent study asked regular consumers of fast food to rate how strongly they agreed or disagreed with these statements about why they like fast food: Why Do You Like Fast Food? It's quick: 92.3% It's easy to get to: 80.1% I like the taste: 69.2% It's inexpensive: 63.6% I'm too busy to cook: 53.2% It's a "treat" for myself: 50.1% I don't like to prepare foods myself: 44.3% My friends/family enjoy it: 41.8% It is a way of socializing with friends and family: 33.1% They are many nutritious foods on offer: 20.6% It's fun and entertaining: 11.7% But what's more speedy and convenient than munching on a carrot? 2) Easy to Find Hundreds of fast food outlets in every town make fast food the easy option, in fact it can be a struggle to eat healthily.. The Soil Association (who campaign for organic food and farming in the UK) have claimed many family restaurant chains have designed menus that make healthy eating "almost impossible" for children. The study found "widespread poor practice" with even the more expensive chains failing to serve fresh or healthy choices: How Restaurant Chains Rank For Children's Meals BEST WORST #1 Jamie's Italian Zizzi ***** ***** Harvester ***** Carluccios ***** Giraffe ***** Brewers Fayre ***** Wetherspoons ***** McDonald's ***** Wagamama ***** Hungry Horse ***** Prezzo ***** Nando's ***** Cafe Rouge Pizza Hut ***** ***** Pizza Express ***** Strada ***** Ask Italian ***** KFC ***** Frankie & Bennies ***** Burger King ***** Over 90% of restaurants scored 2.5/5 or lower for healthy options! 3) Colour BURGER KING Pizza KFC Hut lays Pingler Doritos Take a look at these famous fast food and snack brands. notice anything? Well, colour psychologists suggest that Red & Yellow may actually make us hungrier than other colours. Red & Yellow Together these colours are supposed to exude confidence. It may also be that the colours remind us of our fast food favourites: fries, ketchup, burgers and cheese. Red Yellow Energy Confident Excitement V Friendly V Stimulation Happy Healthy Colours If we look at the colours associated with healthier foods (usually green and brown), these have less inspiring associations and perhaps therefore seem less appealing. Green Brown Nature Earthiness Balance Warmth Blandness Seriousness So, Can We Make Healthy Foods Look More Appealing? What happens when we combine the theories of colour psychology with the branding budget of a fast food or snack brand? Let's Find Out... Introducing the... McCrunch. BIG HED RED The FAMILY BUCKET NEW GREEN DOGS MEAL DEAL Freshly Picked Veggies LOOK MOM - NO NEED TO COOK! UNSALTED CELERY Nature's Crispy Fun Sticks NEW MEAN 'N GREEN GREEN / RED ROMAINE ENDIVE RADISH • RED GRAPES EGG ANCHOVIES • TOMATOES• CHIVES YOUR CHOICE OF DRESSING RANCH CAESAR Hungry Yet? So whilst you are unlikely to see healthy food promoted like fast food any time soon, you can still make healthier, informed choices in your favourite restaurants. Burgers V Stick to a single patty V No fries with that, maybe a salad? V Easy on the sugar-laden sauces V Avoid extras, like bacon or cheese V Going XL is not a good idea V Grilled is healthier than fried Good Choice McDonald's Hamburger Bad Choice Five Guys Bacon Cheeseburger (750kcal, 43g fat, 10g sugar) (250kcal, 9g fat, 6g sugar) Chicken V Try to avoid breaded or battered V Grilled is better than fried V Gravy and sauces mean extra calories Good Choice Bad Choice BK Chicken Royale KFC Original Recipe Salad (345kcal, 10g fat, 5g sugar) (570kcal, 31g fat, 69 sugar) Sandwich V Don't go foot-long! Go for healthier cuts of meat (e.g. chicken breast) over processed meat (e.g. salami) V "Sub' out cheese for extra veggie toppings Whole grain is far healthier than white bread or wraps Bad Choice Good Choice Starbucks Goats Cheese & Chutney Subway Footlong Meatball Marinara (870kcal, 31g fat, 22g sugar) (426kcal, 14g fat, 8g sugar) Pizza V Thin crust instead of regular, or deep (stuffed crust is a definite no!) V Veggie pizzas are healthier than meat v Order by the slice, instead of whole V Don't go with extra cheese! Good Choice Dominos Four Vegi (1 Slice) (152kcal, 5g fat, 4g sugar) Bad Choice Pizza Hut, The Meaty One (239kcal, 11g fat, 2g sugar) Brought to you by: Sources: helpguide.org health.com pinterest.com colour-affects.co.uk spoonuniversity.com telegraph.co.uk creditdonkey.com fastfoodmarketing.org musclefood Premium nutrition for healthy living www.musclefood.com

Why is FAST FOOD so appealing?

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A lot of money every year is spent on fast food, much more that is spent on fruit and vegetables. So, we ask the question why is fast food so appealing? If you like this infographic please feel free ...

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