Transcript

Why Do People Really Hate Cilantro?

WHY DO PEOPLE REALLY HATE CILANTRO? I would pick it out if I saw it and throw it If I had all the money in the world...I'd grow on the floor. cilantro, and bomb it. -JULIA CHILD -FABIO VIVIANI Chef / American Icon Chef / Top Chef Contestant PEOPLE SAY THAT CILANTRO TASTES LIKE... CITRUS FLOWERS DIRT In fact, the word coriander (cilantro) is derived from the Greek word koris, for bedbug, because of their similar stink when crushed. SOẠP BUGS IF IT TASTES BAD, BLAME MOM & DAD (It's genetic.) ONLY 42% of fraternal twins both dislike the taste WHILE 80% of identical twins both dislike the taste DISLIKE AMONG ETHNIC GROUPS : East Asians 21% Europeans 17% Africans 14% South Asians 7% Hispanics 4% so HOW DOES ITWORK? People who dislike cilantro share genetic variation rs72921001. rs72921001 is located near olfactory receptor OR6A2 which detects aldehydes. Aldehydes are a type of fat molecule found in essential oils, fragrances, the body fluids of some insects, and...cilantro. CONVERSION THERAPY Get cooking. Heating up cilantro will cause the leaf to lose some of its aroma. Pig out. Eating cilantro more often will help your brain create positive associations and might change your perception of the taste. Make pesto. Crushing cilantro leaves helps the leaf enzymes convert soapy aldehydes into substances with little aroma. IF THERAPY DOESN'T WORK Kill bad breath. Cilantro leaves can help fight halitosis when either chewed or steeped in hot water as a tea. Save Lives. A compound found in cilantro (dodecenal) kills salmonella bacteria, making it a safe, natural additive to prevent foodborne illness. Sources "Spices: Exotic Flavors and Medicines." UCLA History & Special Collections Louise M. Darling Biomedical Library. Univerity of California, 2002. Web. 12 Sep. 2013. Herz, Rachel S. "I Know What I Like: Understanding Odor Preferences." The Smell Culture Reader (2004): 190-203. Mauer, Lilli Katherine. Genetic Determinants of Cilantro Preference. MSc. University of Toronto, 2011. "Cilantro Love and Hate: Is it a Genetic Trait?" 23andMe. 23andMe, Ic., 24 Sep. 2012. Web. 12 Sep. 2013 Cung Thi To Quynh, Yoko lijima, and Kikue Kubota. "Influence of the Isolation Procedure on Coriander Leaf Volatiles with Some Correlation to the Enzymatic Activity." Journal of Agricultural and Food Chemistry. ACS Publications, 16 Nov. 2009. Web. 12 Sep. 2013. McGee, Harold. "Cilantro Haters, It's Not Your Fault." The New York Times. The New York Times Company, 13 Apr. 2010. Web. 20 Sep. 2013. Knowlton, Andrew. “Why Do People Hate Cilantro?" Bon Appétit. Condé Nast, 5 Feb. 2009. Web. 20 Sep. 2013. Gazzaniga, Marin. "Good Taste: Top 5 Foods to Prevent Bad Breath." MSN Healthy Living. Microsoft, n.d. Web. 25 Oct. 2013. "Cilantro Compound May Fight Food Poisoning" Food Navigator. William Reed Business Media SAS, 25 May 2004. Web. 20 Sep. 2013.

Why Do People Really Hate Cilantro?

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This graphic explains the science and statistics behind people hating the taste of cilantro, as well as recommendations for learning to like it.

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