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What's in Your Pumpkin Spice Latte?

HOW AMERICANS SHOP ONLINE BUY The online shopping industry has exploded over the past several years. Today, you can buy practically anything online. But why is online shopping so popular? Who shops online? And what are they buying? We dug up the data to answer those questions. HERE'S A LOOK INTO THE ONLINE SHOPPING LIVES OF AMERICANS. WHO SHOPS ONLINE? Consumers aged 18-34 spend around $2,000 55% of US ecommerce shoppers live in households each on ecommerce with incomes above annually $75,000 per year 18-24 year olds spend 9% of their income online, more than any other demographic Women shop online more than men, but men shop more from mobile devices HOW SHOPPERS CHOOSE STORES 92.6% of shoppers said images are critical to their purchasing decisions of shoppers read online reviews for local businesses before buying 85% of shoppers feel safer when a site displays the logo of a major credit card company 80% of shoppers will abandon a transaction if they can't pay the way they want 59% THE MOST POPULAR ONLINE PURCHASES 59% 69% 54% of US adults buy digital content of US adults buy of US adults buy clothing accessories (handbags, shoes, etc.) 49% 43% of US adults buy personal electronics of US adults buy household electronics THE NUMBER OF ONLINE SHOPPERS In 2013, 191.1 compared, or bought products online at least once. Over 200 million are expected in 2015. million Americans browsed, 200 210.8 215.1 191.1 196.6 201.7 206.2 150 178.3 183.8 172.3 100 50 2010 2011 2012 2013 2014 2015 2016 2017 2018 Number of online shoppers in millions B2C Ecommerce Volume from 2006 to 2013 703.28 700 637.24 600 2006 - $211 billion 535.8 500 2013 - $703.28 billion 424 385 400 265 292 300 211 200 ... 100 2006 2007 2008 2009 2010 2011 2012 2013 B2C ecommerce volume in billion U.S. dollars B2B Ecommerce Volume from 2006 to 2013 2006 - $2.76 trillion 5.294 4.887 5,000 2013 - $5.29 trillion 4:399 3.705 4,000 3.482 3.130 3.161 2.761 3,000 2,000 .. .. 1,000 2006 2007 2008 2009 2010 2011 2012 2013 B2B ecommerce volume in trillion U.S. dollars Desktop Retail Ecommerce Sales 2002 to 2014 236.9 250 2012 - $186.2 billion 210.6 186.2 200 2014 - $236.9 billion 161.5 142 150 123 130 130 102 100 82 67 53 42 50 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Desktop retail ecommerce sales in billion U.S. dollars HOW SHOPPERS USE SEARCH ENGINES Search drives more traffic to ecommerce sites than any other source 44% of online shoppers start shopping on search engines 30% of all traffic comes from Google HOW SHOPPERS USE SOCIAL MEDIA 60% Facebook drives Facebook more traffic to SOCIAL MEDIA retailers than 20% P. Polyvore any other social media site 15% Pinterest 26 % 12% 50 % of in-store purchases driven by Pinterest went to discount retailers of in-store purchases driven by Pinterest went to department stores of purchases driven by social media happen within a week of sharing, tweeting, or linking References: http://econsultancy.com http://www.emarketer.com http://www.webshaper.com http://blog.cleverbridge.com/ http://www.internetretailer.com/ https://www.gogodropship.com/ http://www.retailresearch.org/onlineretailing.php https://www.ibisworld.com/industry/online-retail/ http://www.nngroup.com/articles/conversion-rates/ http://www.cmo.com/articles/2013/7/18/customer_retention.html http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/ https://www.pctechguide.com/articles/top-american-e-commerce-stores-2014 http://www.wsj.com/articles/SB10001424127887324063304578523112193480212 http://www.emarketer.com/Article/Key-Trends-2014-Always-On-Commerce/1010439 http://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/ http://upstreamcommerce.com/blog/2012/02/14/8-reasons-consumer-likes-shop-online http://www.smartinsights.com/ecommerce/ecommerce-analyics/ecommerce-conversion-rates/ http://online.wsj.com/community/groups/about-balkans-1424/topics/online-shopping-risk-reward http://blogs.wsj.com/corporate-intelligence/2014/12/11/the-psychology-behind-impulse-shopping/ http://www.marketingcharts.com/online/americans-most-popular-online-and-mobile-purchases-44246/ http://www.statista.com/statistics/293089/leading-e-retailers-ranked-by-annual-web-e-commerce-sales/ http://uk.businessinsider.com/the-demographics-of-who-shops-online-and-on-mobile-2014-8?r=US&IR=T http://blogs.wsj.com/corporate-intelligence/2014/05/06/apple-jumps-in-rankings-now-second-largest-online-seller/ http://www.marketingprofs.com/charts/2013/12195/online-shopping-trends-most-popular-categories-top-purchase-drivers WebpageFX

What's in Your Pumpkin Spice Latte?

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Pumpkin spice lattes are some of the most popular autumn drinks in the world. But what are you actually drinking? We checked out the PSLs from six of the most popular coffee shops in the world. You'll...

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