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Vegetable Source

VEGETABLE SOURCE Consumer Driven. Manufacturers Empowered. Significant Revenue Potential Still Exists for Manufacturers Who Tap into the Rapidly Growing Vegetarian-aware and GMO-apprehensive Markets. 35% of supplement users say that up from 26% in 2006 a vegetarian source is important when choosing a supplement Vegetarian-aware consumers tend to buy 3X more supplements VIT Joint Health Non-GMO 3x than other shoppers & their purchasing patterns. A 2015 survey of global consumers are very concerned about GMOS in their diet. 48% 87% of consumers think non-GMO products are healthier. of supplement users feel 142% non-GMO as important factor in their supplement purchases. HNO Baby boomers continuing to age, participation in high-endurance sports on the rise, and an increasingly dominant millennial market segment seeking out preventative health and wellness solutions, the demand for glucosamine products will remain strong. To win market share, manufacturers can still seize the opportunity to cater to the growing and fiercely loyal vegetarian and non-GMÖ consumer segments. NEW SOURCES = NEW OPPORTUNITIES %3D The most common source of glucosamine = Asian shellfish %3D 1,000 tons/month into the U.S. Shellfish = Label Warnings for Allergies Vegetarian and ingredient-aware consumers shy away from supplements made with shellfish. GreenGrown & + Glucosamine Vegetable-Source Non-GMO Kosher Certified Vegetarian glucosamine commands a premium price an average of 26% higher >26% than non-vegetarian supplements. TRACEABILITY = CONSUMER TRUST of supplement users are concerned about tainted or illegal ingredients in supplements and welcome education on the safety of the formulation process. 44% ENI's GreenGrown® Glucosamine, ENI conducts U.S. - based testing of every ingredient and provides full ingredient chain-of-custody data. NSE GreenGrown Glucosamine GreenGrown® is then further tested through an NSF-111 certified testing laboratory and QC program, assessed via USP standards, and confirmed by PCR testing to be non-GMO. CLEAN LABELS = CLEAR PATH TO PROFITS approximately 25% of all food & beverages Clean labeling in supplements signifies that the products are free from: Clean label FREE Allergens • Preservatives • Artificial colorants • Lactose Nutritive fillers like sugar, starch, artificial flavors • GMOS (genetically modified organisms) • Gluten (wheat, barley, rye) The average price of clean label supplements is 26% higher than non-clean label supplements. 24 GreenGrown Glucosamine GreenGrown® Glucosamine is clean label compliant. 26% AN UNTAPPED MARKET By satisfying the demands of the rapidly growing vegetarian-aware and GMO-apprehensive markets, glucosamine manufacturers have the potential to transform their commodity business into an emerging growth market opportunity. The secret lies in clean label, vegetarian formulations that avoid GMO ingredients. GreenGrown Glucosamine To learn more about GreenGrown® and how it can help you grow your glucosamine bottom line with premium-quality, non-GMO, USP-grade vegetable glucosamine, visit our home page or call! GreenGrownGlucosamine.com 415.459-4454 RESOURCES 1 Natural Marketing Institute, Supplement/OTC/Rx Database (SORD) Overview, November 2013 2 Capsugel Non-Animal Portfolio Survey, US, UK, Germany, France, & Italy, February 2012 3 HealthFocus International-Global Shopper Views on GMOS 2015 4 Natural Marketing Institute, Supplement/OTC/Rx Database (SORD) Overview, November 2013 5Natural Marketing Institute, Supplement/OTC/Rx Database (SORD) Overview, November 2013 6Natural Marketing Institute, Supplement/OTC/Rx Database (SORD) Overview, November 2013 7 foodingredientsfirst.com, November 2014 8 Natural Marketing Institute, Supplement/OTC/Rx Database (SORD) Overview, November 2013 GreenGrown® Glucosamine is a trademark of Ethical Naturals Inc. © 2016 Ethical Naturals Inc.

Vegetable Source

shared by SusieHays on Mar 28
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Ethical Naturals Inc. presents “VEGETABLE SOURCE.” By satisfying the demands of the rapidly growing vegetarian-aware and GMO-apprehensive markets, we have the potential to transform supplement man...

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