US Specialty Coffee Consumption

US,COFFFE CONSUMPTION SPECIALTY TOTAL US COFFEE SALES 87% FOOD $59 SERVICE BILLION BY 2012 13% RETAIL 30% OF RETAIL IS "SPECIALTY COFFEE" 26% USE WHOLE BEAN COFFEE AT LEAST SOME OF THE TIME LESS THAN 17.5 MILLION HOUSEHOLDS 10% PURCHASED ONLINE 25-45 GRABBING A CUP OF COFFEE IS THE HEAVIEST USERS OF SPECIALTY COFFEE #1 THING AMERICANS DO IN THE MORNING 10.8 M LIST "COFFEE" AS ONE OF THEIR INTERESTS 2008 2009 2010 2011 2012 SPECIALTY COFFEE SALES ARE INCREASING BY 20% EACH YEAR.