The South African Coffee Index

THE DAILY BUZZ THE DAILY BUZZ Coffee Workplace Survey THE DAILY BUZZ Period: 5 - 25 March 2013 Responses: 808 How important is your coffee routine to your happiness at work? 64% (521) 23% (182) 11% 2% (85) Extremely important Important Depends (20) Not at all How important to you is the brand of coffee that you drink at work? 53% Extremely important (431) 31% mportant (251) 8% Some days it matters Do you agree that drinking coffee at work helps you to be more productive? (67) more Absolutely - it's vital for my working day! 8% Doesn't 55% 45) matter (59) It's important but not critical Some days coffee is more important to my productivity than others 27% (219) No, I don't believe coffee increases my productivity 10% (80) 8% (64) The main reasons you drink coffee at work? 432 421 320 303 | 223 Zzz.. 123 Have a break Like the taste Routine It wakes me up I'm addicted It warms me up More than one item selected On average, how many cups of coffee do you drink per day? 2-3 cups ) 4-5 cups 5+ cups 0-1 cup 65% 22% 8% 4% (528) (178) (61) (30) How do you like your coffee? |461 1st cappuccino 226 164 | 12 2nd 97 cafe latte Cappuccino (461) Café Latté (226) Fiter Coffee (164) Flavoured Latte (122) Café Mocha (97) 96 80 3rd 58 | 45 23 filter coffee Americano (96) Other (80) Chai Latté (58) Espresso (45) Macchiato (23) More than one item selected Do you drink more coffee when you are stressed? Do you like decaf coffee? 47% Yes (376) 42% | !? D 66% No (340) (530) 11% I never 24% 10% (92) connected (190) (88) the dots According to this survey, the average coffee drinker: increases productivity decaf | cappuccino THE DAILY BUZZ Thinks coffee is extremely important to their happiness at work, Believes that coffee helps them to be more productive at work, Says the brand of coffee they drink is important, Prefers to have access to a pleasant coffee bar at work, Drinks between 2-3 cups of coffee a day, Loves cappuccinos, Doesn't really like decaf, AND Drinks more coffee when they are stressed. Follow us on Twitter @daily_buzz_za www.thedailybuzz.co.za THE DAILY BUZZ THE DAILY BUZZ Coffee Workplace Survey THE DAILY BUZZ Period: 5 - 25 March 2013 Responses: 808 How important is your coffee routine to your happiness at work? 64% (521) 23% (182) 11% 2% (85) Extremely important Important Depends (20) Not at all How important to you is the brand of coffee that you drink at work? 53% Extremely important (431) 31% mportant (251) 8% Some days it matters Do you agree that drinking coffee at work helps you to be more productive? (67) more Absolutely - it's vital for my working day! 8% Doesn't 55% 45) matter (59) It's important but not critical Some days coffee is more important to my productivity than others 27% (219) No, I don't believe coffee increases my productivity 10% (80) 8% (64) The main reasons you drink coffee at work? 432 421 320 303 | 223 Zzz.. 123 Have a break Like the taste Routine It wakes me up I'm addicted It warms me up More than one item selected On average, how many cups of coffee do you drink per day? 2-3 cups ) 4-5 cups 5+ cups 0-1 cup 65% 22% 8% 4% (528) (178) (61) (30) How do you like your coffee? |461 1st cappuccino 226 164 | 12 2nd 97 cafe latte Cappuccino (461) Café Latté (226) Fiter Coffee (164) Flavoured Latte (122) Café Mocha (97) 96 80 3rd 58 | 45 23 filter coffee Americano (96) Other (80) Chai Latté (58) Espresso (45) Macchiato (23) More than one item selected Do you drink more coffee when you are stressed? Do you like decaf coffee? 47% Yes (376) 42% | !? D 66% No (340) (530) 11% I never 24% 10% (92) connected (190) (88) the dots According to this survey, the average coffee drinker: increases productivity decaf | cappuccino THE DAILY BUZZ Thinks coffee is extremely important to their happiness at work, Believes that coffee helps them to be more productive at work, Says the brand of coffee they drink is important, Prefers to have access to a pleasant coffee bar at work, Drinks between 2-3 cups of coffee a day, Loves cappuccinos, Doesn't really like decaf, AND Drinks more coffee when they are stressed. Follow us on Twitter @daily_buzz_za www.thedailybuzz.co.za