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Retailers Embracing Sustainability as Consumer Demand Grows

MSLGROUP Retailers Embracing Sustainability as Consumer Demand Grows What Sustainability Products Are Retailers Working on? NOW IN 2 YEARS 100% 80% 60% 40% +. 20% Transportation Chemicals Of Manufacturing Product Take-back Environmental Design Sourcing Package Design Business Innovation Measuring Life Cycle Product Factory Product Labor Locations Use & Concern Impacts Conditions Disposal What Business Risk Are Retailers Addressing? THROUGH SUSTAINARILITY INITIATIVES Research Shows Engaging Suppliers WITH SUSTAINABILITY EFFORTS VA CUTS COSTS Reputation Risks 100% Energy Dependancies Factory Human Rights Commodity Fluctuations Employee Recruiting 50% Financial Instability. BY Weather Conditions Ч6% Edible QR Codes With Sustainability Information Sustainable Packaging * DOUBLED SALES * is as Important as Organics FOR ONE SUSHI RESTAURANT ... IN SAN DIEGO TO MILLEÑNIAL AND GENERATION-X 106 NHNGELE FARTH RIENELY HECYCLED PACKAGING PURCHASERS OCALLY ALL CHEMICALS MATURAL CAGANIC CAOWN 56% OF SHOPPERS PARTICULARLY CONSUMERS Autrition Facts SAY THEY WANT TO /Serving Size 125 g AGES → ( 18-34 Amount Per Serving Calories E5 SDaily Value Total Fat Og Saturaled Fat Cg Trans Pat SEE 0% Cholesterol Cng Sodfum img Total Curbohydrate 17g Dietary Piker 30 Sugars 13g Proteln Cg AND WHERE A PRODUCT'S Vitamia A 1% 'Vitemin C 10% Caleium 1% kan "Pwcant Dly aher ene lni aa 2,000 czlacie dil. Kreerd x kwe depeniny or 50-64 behigi INGREDIENTS ARE SOURCED Ingredients Sourced Nearly 80%of MARKET Home Cooks MAKE A POINT TO PURCHASE LOCAL & ARTISANAL MILLENNIALS LEAD THE PACK WITH 86% LOCAL PRODUCE BRANDS BUYING LOCAL ARTISANAL BRANDS SOMETIMES UK ALWAYS Over The Last Decade THE SHARE OF KIDS WHO SAY THAT THEY CHIPE ЕДН TO MAKE FIT.EN CHIPS THEIR PARENTS BUY GREEN FanalED PRODUCTS HAS MORE THAN DOUBLED Organic Continues to be a Growing Priority for Home Cooks 22% GROWTH 28% 14% GROWTH 24% 26% 23% 2013 2013 21% 2013 63% GROWTH 2012 2012 16% 2012 Feel it's important to purchase organic Are more likely to try a new brand if it's organic Will pay more for organic For more information please contact: Sheila McLean Director, ECO Network MSLGROUP Steve Bryant Director, Food & Beverage MSLGROUP 202-261-2881 [email protected] [email protected] Sources: 1, 2, RILA Sustainability Report, 2013 3. Deloitte, 2012 4. Business Insider, 2013 5. Mind Click 6, 7, 9, 10. and Meredith Research Solutions, July 2013: Grocery Survey Insights 8. Mintel, Marketing to the Green Consumer, March 2013

Retailers Embracing Sustainability as Consumer Demand Grows

shared by mslgroup on Aug 15
The signals are mixed. Yes, consumers say, they care about sustainability and some say they will even pay more for green products. But when the shopping cart hits the floor, the reality is that only a...






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