Restaurants Should Be Using Technology As A Recipe For Growth

RESTAURANTS SHOULD BE USING TECHNOLOGY AS A ... Recipe for Growth IS YOUR RESTAURANT USING TECHNOLOGY PROPERLY? Domino's Papa Johns Pizza 45% 40% 1/3rd 1/3rd of sales in of sales in of consumers say that technology options compel options cause them to say that technology 2013 were 2013 were online sales. online sales. them to choose one order takeout and restaurant over another. delivery more often. 45% 36% 65% 8 in10 of customers are noticed that consumers agree that restaurant technology say that technology makes interacting with more likely to use technology than 2 years ago. restaurants offer more of these enhances convenience. restaurants more fun. options. 95% of online customers return to order again. This means you can boost customer loyalty with minimal effort, other than the actual implementation of an online ordering system. THE IMPACT OF MOBILE DEVICES ON RESTAURANTS 42% say their mobile phone is the most important medium for making a buying decision. 51% of restaurant of mobile users use their device at 50% the start of the purchasing process and nearly half of those rely on their mobile device all the way through the purchasing process. searches are done on smartphones. //|\\ 2/3 of those looking for a restaurant plan on making a purchase the same day (or within minutes). A NEW GENERATION OF CUSTOMERS The Amazon Generation Millennials don't remember a time when there was no Amazon.com. The result: they expect a user-centric, friction-free experience with their business transactions. Lovalty Millennials are loyal, so much so that they don't need or care a lot about loyalty programs. A friction-free experience is much more important. Window of Opportunity More than 50% of millennials make their buying decision in the six-hour window before they eat, with 29% of that group admitting that the window is closer to one-hour. Getting your message to them when they are deciding is important. Learn more at NetWaiter.com NETWAITER Sources: Restaurant.org • Fool.com • FastCasual.com • PMQ.com • Restaurant-Hospitality.com