Quick Service Restaurants in Real Time Infographic

Quick Service Restaurants IN REAL TIME A REPORT BY UNMETRIC TOP FIVE UNMETRIC SCORES The score is a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number. BEST ON FACEBOOK BEST ON TWITTER BELL 97 RIPOTA 92 86 BELL SUBWAY 81 77 76 77 aRUNKIN DONUTS DUNKIN DONUTS 65 BR 74 63 GROWTH 105% BURGER KING f FASTEST GROWTH 48% 56.5% 60% 40% SUBWAY SONIC Subway Pizza Hut McDonald's Sonic Drive-In Burger King SLOWEST GROWTH Krispy Kreme Doughnuts In-N-Out Chick-fil-A Burger Taco Bell Dunkin' Donuts 6.1% 11% 11% 12% 15% 118% FASTEST GROWTH 35% 31% 25% 26% CHIPOR EN GRILL BURGER KING TLE SONIC Кирg Атете Krispy Kreme Doughnuts Chipotle Sonic Drive-In Burger King McDonald's SLOWEST GROWTH Baskin-Robbins Taco Bell Dairy Queen In-N-Out Burger Carl's Jr 11% 13% 14% 15% 15% REPLY TIME ON TWITTER ALMOST THE SLOWEST--IT TAKES NEARLY 3 DAYS TO REPLY IMMEDIATE REPLY 29 mins Mcdonald's 37 Chipotle 42 Chick-fil-A Burger King Carl's Jr 849 (14h 9') 3,604mins (60h 4') Taco Bell 46 Dairy Queen 775 (12h 55') Krispy Kreme Doughnuts 99 Baskin Robbins 495 Sonic Drive-In (8h 15') 435 BOYS VS. GIRLS ON FACEBOOK (7h 15') MOST FEMALE FANS MOST MALE FANS 80% Baskin-Robbins Carl's Jr 53% 72% Dairy Queen |Krispy Kreme Doughnuts 51% 70% Sonic Drive-In In-N-Out Burger46% 67% Dunkin' Donuts Burger King 45% 66% Chick-fil-A KFC 44% HIGHEST ENGAGEMENT MOST TWEETS ON FACEBODK Engagement is a weighted calculation that factors in the number of Likes, Comments, Shares and Impressions. MOST TWEETS MOST REPLIES 54 15,002 51 28 27 26 5,072 5 3,136 1,235 i 1,159 In-N-Out Taco Chick- McDonald's Krispy Chipotle Pizza Taco Dunkin' Carl's Burger Bell fil-A Kreme Hut Bell Donuts Jr Doughnuts DAY OF THE WEEK WITH TIME OF DAY WITH MOST FACEBOOK POSTS MOST TWEETS 273 235 235 224 7,624 222 12 136 144 150 pm 6. am 599 8,114 Mon Tue Wed Thu Fri Sat Sun DATA AVERAGES FOR QUICK SERVE RESTAURANTS TWITTER GROWTH TWEETS TOTAL TWEETS REPLIES MOST TWEETS REPLY TIME 27% 2,113 29,500 1,886 12-9pm 8hrs FACEBOOK GROWTH POSTS INTERACTION ENGAGEMENT MALE FANS FEMALE FANS 33% 102 1.8% 24 39% 61% TYPE OF POST 80 Hi... 70 Number of posts - Engagement Score 60 50 40 30 20 10 Question Brand Contest Ad Event News Campaign Like this Post if... Special Offer CSR Menu Update UNmetric METHODOLOGY Unmetric's web application focuses on social media benchmarking for leading brands. Unmetric recognizes that brands are flying blind on social media and the absence of benchmarks has been a detriment to big brands who are used to competitive benchmarking and intelligence on mass media and the internet. Unmetric empowers marketing teams with data that was unavailable so far. Besides comparing the perfonmance of competing brands, Unmetric also benchmarks brands against their sector and captures everything around brand's facebook & twitter points of presence. This includes growth metrics, profile data and unique engagement metrics that provide valuable insights into content strategies & performance. Data compiled between Jan-Apr 2012. Content Analysis for April only. 3,868 1,016 3,955 7,925