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Pear Growers in the Goulburn Valley

Social Research into Pear Growers in the Goulburn Valley VICTORIAN PEAR INDUSTRY Social research was commissionad which identified the grower segments which are most likely to include fresh pears in their future business and progress the industry. Segment Message Engagement Importance Engagement Methods Web tools To strive for high peck out percentage and market diversification in domestic and Interested in ill Reference groups tresh pears? Critical iti Facilitated forums for deliberation and export markets. Colaborate Is there a direct decision making relationship with a supermarket? 3 Web tools L nterested in fresh pears? Workshops To refine knowledge and skills to produce a high quality fruit within specifications. Signicant E Interviews Is there enough Involve D Deliberative poling cool storage on farm for what is 4 iy Forums grown? Web tools Interested in Redevelopment of the large portion of Wiliams pears and use skills and capabilities in fresh pear production. Public comment tresh pears? Moderate t. Focus groups Do they have a relationship with 6 Consult E Surveye one cool store? 7 Public meetings Summary of Findings Lnterested in fresh pears? The study provides the tesh pear Industry with a consoldated understandng of the pear Industry by Identitying grower segments based upon the barrlers and constralnts to fresh pear production. By targeting specific communications focused upon Ideantifed constraint themes, each segmant wil have Its own key massages and level of engagament reflacting the relative benets L8 to the Industry of working with these segments. Efforts to assist seagmants one, three and five State Government McCutchaan, A (2014] AP 13011 Understanding Poar Industry Development. Departrment of Erwironmant and Primary Industres. with Industry devalopment support are the most Ikaly to create a proftable fresh pear Industry. Victoria

Pear Growers in the Goulburn Valley

shared by HollernDesignCo on Jul 28
Research infographic and data visualization in the pear industry.


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