Meat Consumers Shop Around

supermarketnews.com DATAPOINTS March 18, 2013 MEAT CONSUMERS SHOP AROUND Money is still tight for some consumers, but more are turning to national brands for fresh meat and convenience products, according to the Power of Meat study by 210 Analytics. The study, published by the Food Marketing Institute and the American Meat Institute, also found that 24% of natural/ organic meat consumers want to purchase more in the future. Weekly heat and eat meat/poultry consumption grew by 3% from 2012. SOURCE: The Power of Meat study by 210 Analytics Fewer Meat Meals Consumers Who Prepare Heat and Eat Meat/Poultry Each Week 55% I 35% 39% 2013: 3.6 out of 5 dinners 2013 2012 of all consumers compare meat/ 0-0 0-0 poultry prices contain meat/ 36% 29 29% within the store poultry item every time they shop 2011 2010 of organic/ natural shoppers plan to buy more natural/organic meat in future Bigger Organic Basket 24% Average Weekly Grocery Spending $103.42 ALL SHOPPERS: $132.79 NATURAL/ORGANIC MEAT/POULTRY SHOPPERS: "In addition to buying and consuming less meat as we saw both in volume and in the number of meals that contained meat and poultry ... people are very willing to shift between proteins, within proteins, shaking up what they're buying, shaking up what they're cooking." – ANNE-MARIE ROERINK, principal, 210 Analytics 47% 22% of shoppers primarily buy their organic CEnIFIED Organic of shoppers say they make more under-20-minute meals than they did five years ago meat from the supermarket Consumers who prefer national brand for fresh meat Shoppers Who CHANGED UP MEAT PURCHASES Due to Economy 2007 16% 39% 2008 18% 34% 2009 14% 29% 2010 13% OF LOW- INCOME SHOPPERS OF HIGH- INCOME SHOPPERS (INCOME OF $100K OR MORE) 2011 13% 2012 12% OF TOTAL POPULATION (INCOME OF $35K OR LESS) 2013 18%