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Latin Americans and Street Food

LATIN AMERICANS AND STREETFOOD: Stands are in full growth in Puerto Rico. They are spaces for social interaction, exchanging ideas, having conversations and making friends. Brands are very much present at these locations. MEXICO In Mexico City there are street food options available at any time of day, every day. 41% of the Puerto Rican ponts of sale are carts. Due to Puerto Rico's economic situation, many stands are being opened by ex-restaurant owners. High culinary dishes can be found in street food versions. GUATEMALA But for Mexicans and Guatemalans there can in fact be healthy food on the street: fruit carts and stands are easy to find. PUERTO RICO ONE THING ALL LATIN AMERICA HAS IN COMMON: THE SEARCH VENEZUELA FOR FLAVOR 35% 38% 48,5% COLOMBIA In Guatemala, street food vendors offer add-ons for the juices they sell at their stands: dients can add many ingredients, from vitamin supplements to ginseng to raw duck or chicken eggs. ECUADOR Brazil Guatemala Puerto Rico PERU BRAZILIANS EAT LESS STREET FOOD THAN THEIR LATIN NEIGHBORS BRAZILIANS ARE AMONG THOSE WHO LEAST REMEMBER FOOD AND DRINK BRANDS ASSOCIATED WITH HEALTH 78% Brazil 36% BOLIVIA Puerto Rico 39% of the Brazlian points of sale are kiosks. Mexico 12% Costa Rica 39% BRAZIL Brazil 26% Mexico 43% Chilea 27% 5% Argentina 44% of the Argentine points of sale are kioks Argentineans believe that if the food does not make them feel physically ill, it doesn't negatively affect their health. They also believe that if the food is V well-cooked, then the location's hygienic conditions don't Peru 46% ARGENTINA URUGUAY LATIN AMERICANS BELIEVE THAT STREET FOOD IS NOT BAD FOR THEIR HEALTH matter. Chileans also look the other way to hygienic conditions if the food is very good. In Argentina, it is almost impossible to find a fruit cart or kiosk. Chile 40% Brazil 405% CHALE Mexico 43% Chileans also believe that there are appropriate places and times to eat healthy food. Not on the street. Argentineans prefer fried foods and carbohydrates when they eat street food. Puerto Rico 49% Argentina 49% Guatemala < 57% HOMEMADE FOOD IS HAGHER QUALITY ACCORDING TO BRAZILIANS AND ARGENTINES. CHALEANS AND GUATEMALANS CONSIDER THE CARE IN THE PREPARATION. V 24,5% Brazil 31% Chile TRUTH ABOUT STREET Argentina 39% Guatemala 28% MCANN WORLOGROUP

Latin Americans and Street Food

shared by fabiorex on Jul 31
A study of street food habits of 12,000 consumers in 25 cities in 18 Latin American countries serves up a $127 billion a year missed opportunity for brands.




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