Click me

ixtract | Do you know what you buy?

Do you know what you buy? Comparison of groceries On shelves of supermarkets varieties of products from different manufacturers pile up. But does their enigmatic packaging deliver everything it promises? And what information about the content, origin and production dosen't get divulged? We will show you the tricks of manufacturers and things you can pay better attention to on your next shopping. All data and charts refer to the german market. 01 Hоmeтade and low-priced No time to cook something yourself? Though it sometimes saves at double time half the price. Mashed potatoes (500g) Ingredients: Potatoes, Vegetable fat, Homemade Ready meal skimmed milk INGREDIENTS powder, Table salt, Milk sugar, 15 min Emulisfier mono- and diglycerides of fatty acids, Milk protein, Milk 30 min Salt Buder Flavour (with milk), Antioxidant, Ascorbyl palmitate 0,54 € 1,39 € Strawberry yoghurt (150g) Ingredients: Yoghurt mild, 20 % strawberry preparation (with strawberries, beetroot juice concentrate, flavour), INGREDIENTS 10 min 3 sec Stautorys Seugar Sugar, Glucose- fructose-syrup 0,34 € 0,49 € 02 Daily consumption covered Not everything that tastes good is much! One snack can already cover a significant proportion of the entire daily consumption, as our comparison shows. healthy, and most notably often too Crisps 175 g Daily consumption fat: 82,5 g* Apple juice L itre Daily consumption carbs: 330 g* Chipafrinh Edible fat in crisps: 61 g carbohydrates in sugar: 105 g * referred to a 30 years old man, 79kg, 1,78m, mostly sitting activity 03 Sold air The pufferfish inflates if threatened in order to escape predators. In contrast some groceries fluff up especially for you in order to pique your interest. But what remains is nothing but air. Knorr Nimm2 GUT BIO Fruit yoghurt (150g) Penne with broccoli Lolly (80g) (146g) 60% air 90 % air 27 % air 40 % penne pasta 10% lollies 73 % yoghurt 04 Same meat, different price In January 2013 a testing laboratory in Braunschweig examined different price levels of mincemeat at Edeka on behalf of ARD. The quality differences were so little that the conclusion was: It all originates from the same production. Mincemeat (per 500g) Meat counter Organic Discount price BIO 2,99 € 4,98 € 2,29 € 05 Brands more expensive than nо-пате Discount product or brand product? One or another wouldn't ask himself this question anymore, if he knew what brand producers lurk in fact behind some „„no-name products“. And thus even the very same ingredients. Golden Lieken AG Grafschafter Toast Buttertoast LIDL Pache I,19 € 0,55 € (46 %) Frosta Frosta AG Gut und Günstig frozen Paella paella EDEKA Paella Facke 2,49 € 1,59 € (63 %) 06 Far, further, southern fruit Thanks to globalization, you can enjoy strawberries in winter. Yet they also come in midsummer from overseas. Below is an overview of the different itineraries and footprints of individual products refered to the german market. Strawberrys 5.000 10.000 km Spain, Israel Spain, Morocco, Israel Italy, Spain, Morocco Netherlands, France, Italy, Spain JAN FEB MÄR APR MAI JUN JUL Germany, Belgium, Netherlands |USA AUG SEP Belgium, Netherlands OKT NOV Israel DEZ Potatoes Avocados Sugar (Beet) Apples (Cox Orange) %3D < 3.200 km < 9.800 km < 400 km s 18.600 km Quelen: www.gesumag dekalorien-grundumsatz-pro-tag-60 www.ernachrung detipps/allgemeine_infos/ernaehrl3.php www.vzhh.delernaehrung 19745/Gesamtergebris20Luftverpackungen pdf dokumentationinmarkenchedk/sendungen/edeka-rewe-100.html www.gofeminin.deich/welche-marke-steckt-dahinter-d8301.htmlübe www.chefkoch de/rezepte wwwpfannide www.raal drive de BROUGHT TO YOU BY istract visual knowledge transfer 2013

ixtract | Do you know what you buy?

shared by ixtract on Nov 26
Just as the supermarket‘s presentation of grocery varies in different ways, so you, as the consumer, can focus different aspects of your shopping, too: Do you watch the price or even the composition...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size