Innovation in FMCG

Innovative EMCG Brands Snacking 7% Cadbury's Oral Care 18% Packaged Food GFK 14% Oral B Heinz 4% McVities 50% 45% 10% Sensodyne 35% . 6% Findus 2% Birds Eye Walkers Colgate Kettle Which ONE brand name comes to mind as being innovative? (open question) M&S 2 4% Aunt Pringles 4° Bessie Macleans McCain 2% 3% Tesco Arm & Hammer Aquafresh Youngs Iceland Soft Drinks Laundry Household Cleaners Bath & Shower Skin Care Clarins 18% 15% Body Shop 2% 9% Robinson's 16% Clinique 2% Simple 3% Boots 13% Olay Persil Flash Ecover Domestos 2% Cussons 2% Dove Garnier 4% 28% 6' Pepsi 22% 19% Original 2% Source Ecover 2% Boot's Fairy Liquid 10% 17% 10% 18% Coca Cola Ariel Cilit Bang Sanex 3 9% 4% Bold Radox Lynx Nivea Lenor L'Oreal 5% 7% 3% 4% Imperial Leather Dettol Palmolive 9% Mr Avon 5% Innocent 6% 4% 7 surf 6 Dove Lucozade 4% Cif 8% Nivea 4% Fairy 7% Daz Muscie 4 Avon Boot's No.7 6% Tropicana Schweppes Hair Care Clarins Perishable Food Healthcare Alcoholic Drinks Cosmetics Vosene 3% Clinique 3% Ibuprofen 3% 2% Panadol Elvive 3% 2% Avon Waitrose 2% Mr 2% Kipling Tesco Own Label 3% Seven Seas 3 Revlon Estee Lauder Bulmers 10% Head & Shoulders 10% Mueller 2% 7% Hovis Boot's 5% 2% M&S John Frieda 3% 9% Carlsberg Max Factor Holland & Barratt Cravendale 2% Boot's 5% Baileys Maybelline 2 Flora Magners 2" Guinness 4% Aussie 12% Sainsbury's 2% 2 Aspirin 12% 7% 12% Warburton's 49 Beechams 11% Crabbie's 2% 9% Own Boots No.7 Kingsmill 3% 6% Stella Artois 6% Anadin L'Oreal Pantene 9% Label 3% 6% 2% Nurofen 5% Smirnoff Tresemme Tesco Gregg's Bacardi 3% 5% Herbal Essences Gaviscon 5% Rennie 9% Avon 5% Morrison's 8% L'Oreal Rimme 7% Carling 3% 3% Fosters 6% Paracetamol 5% Dove ASDA 4% SOURCE: GfK Innovation Survey carried out online in February 2013 amongst 2983 respondents