How Millennials Are Changing Everything: beer

how millennials are changing everything: beer



Young beer drinkers are in revolt, abandoning traditional brands in favor of discovering new beers, unique flavors and seasonal varieties. Traditional advertising is falling flat and peer recommendations are king. Beer brands need to rethink their marketing strategy ASAP or go the way of many once iconic beer brands.



$1 Billion spent yearly on beer ads yet less than 10% of millennials learn about beer from ads beer brands should be rethinking their marketing spend



Millenials like beer, just not what their grandparents drink 87% drank a beer last week

94% try new beer monthly

54% try new beer weekly



What are they drinking? 47% craft beers, light beer is 2nd



Self expression has replaced affiliation-why? more flavors, local & seasonal options-stores, bar & restaurants pay attention 70% prefer places with a wide beer selection



Love recommendations from friends, bartenders and waitstaff 5X more likely to be influenced by word of mouth vs. traditional beer marketing

80% tell friends about beers



Whey do they engage beer brands-41% engaged online, 70% interested in beer brands on social media how millennials are changing everything: beer Young beer drinkers are in revolt, abandoning traditional brands in favor of discovering new beers, unique flavors and seasonal varieties. Traditional advertising is falling flat and peer recommendations are king. Beer brands need to rethink their marketing strategy ASAP or go the way of many once iconic beer brands. %$41 BILLION 10 LESS % OF MILLENNIALS LEARN yet THAN ABOUT BEER FROM ADS SPENT YEARLY ON BEER ADS BEER BRANDS SHOULD BE RETHINKING THEIR MARKETING SPEND MILLENNIALS LIKE BEER, JUST NOT WHAT THEIR GRANDPARENTS DRINK WHAT ARE THEY DRINKING? SELF EXPRESSION HAS REPLACED AFFLIATION I why? MORE FLAVORS, LOCAL 87* 94% 54% & SEASONAL OPTIONS NEW 54% 47% try LIGHT STORES, BARS & RESTAURANTS PAY ATTENTION DRANK A BEER LAST WEEK MONTHLY 70% CRAFT BEER IS heer WEEKLY PREFER PLACES WITH A BEERS 2ND WIDE BEER SELECTION LOVE RECOMMENDATIONS FROM FRIENDS, BARTENDERS AND WAITSTAFF WHERE DO THEY ENGAGE BEER BRANDS? MORE LIKELY TO BE INFLUENCED BY 5X) word of mouth 80% 41 % ENGAGED ONLINE TELL FRIENDS ABOUT BEERS VS.TRADITIONAL BEER MARKETING 70% INTERESTED IN BEER BRANDS ON SOCIAL MEDIA SOURCE: "MILLENNIALS SEEK ADVENTURE AND ENGAGEMENT FROM THEIR FAVE BEER BRANDS", SLINGSHOT LLC, 9/29/2012 VISUALIZATION BY ANTHONY P. MUÑOZ TRENDGRAPHIC.TUMBLR.COM how millennials are changing everything: beer Young beer drinkers are in revolt, abandoning traditional brands in favor of discovering new beers, unique flavors and seasonal varieties. Traditional advertising is falling flat and peer recommendations are king. Beer brands need to rethink their marketing strategy ASAP or go the way of many once iconic beer brands. %$41 BILLION 10 LESS % OF MILLENNIALS LEARN yet THAN ABOUT BEER FROM ADS SPENT YEARLY ON BEER ADS BEER BRANDS SHOULD BE RETHINKING THEIR MARKETING SPEND MILLENNIALS LIKE BEER, JUST NOT WHAT THEIR GRANDPARENTS DRINK WHAT ARE THEY DRINKING? SELF EXPRESSION HAS REPLACED AFFLIATION I why? MORE FLAVORS, LOCAL 87* 94% 54% & SEASONAL OPTIONS NEW 54% 47% try LIGHT STORES, BARS & RESTAURANTS PAY ATTENTION DRANK A BEER LAST WEEK MONTHLY 70% CRAFT BEER IS heer WEEKLY PREFER PLACES WITH A BEERS 2ND WIDE BEER SELECTION LOVE RECOMMENDATIONS FROM FRIENDS, BARTENDERS AND WAITSTAFF WHERE DO THEY ENGAGE BEER BRANDS? MORE LIKELY TO BE INFLUENCED BY 5X) word of mouth 80% 41 % ENGAGED ONLINE TELL FRIENDS ABOUT BEERS VS.TRADITIONAL BEER MARKETING 70% INTERESTED IN BEER BRANDS ON SOCIAL MEDIA SOURCE: "MILLENNIALS SEEK ADVENTURE AND ENGAGEMENT FROM THEIR FAVE BEER BRANDS", SLINGSHOT LLC, 9/29/2012 VISUALIZATION BY ANTHONY P. MUÑOZ TRENDGRAPHIC.TUMBLR.COM