The growth of the functional beverages market at a global level.
shared by aarkstoreresearch on Feb 08
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The key players in the market are investing heavily in product development and adopting aggressive marketing strategies and promotion campaigns to capture a wider consumer base. Owing to the increasin...
g demand for low-calorie products, manufacturers are focusing on launching zero-calorie or low-calorie functional beverages. Moreover, the growth of the organized retail sector is assisting in the easy availability of the product, which is supporting the growth of the global functional beverages market.
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