Great British Baking

GREAT BRITSH BAKING THE PEOPLE BAKE 5.2% More than three fifths of adults in the uk Of british people took a baking class in 2013 baked at home at least once in 2013 compared to only a third in 2011. HOW OFTEN DO WE BAKE? 13% 19% 19% 19% 19% 23% 22% 25% SEVERAL TIMES A WEEK LESS THAN ONCE A MONTH ONCE A WEEK 13 TIMES A MONTH REASONS FOR BAKING BECAUSE I ENJOY IT 67% 72% TO TREAT THE FAMILY 37% 54% FOR SPECIAL OCCASIONS 26% 39% FINDING RECIPES 61% 38% 36%, 33%. 30% COOKING & BAKING BOOKS SITES & FORUMS ONLINE COOKING MAGAZINES & NEWSPAPERS FAMILY & FRIENDS TV BAKING SHOWS TOP 5 HOME BAKED ITEMS STANDARD CAKE SMALL CAKES SWEET PUDDINGS (victoria sponge, carrot cake) (cupcakes, muffins) (crumble, pavlova) 62% 58% 43% BISCUITS/COOKIES 55% BATTERS 43% - (pancakes, crumpets) MONEY IN THE BATTER 5% 42% 110 MILLION CUPCAKES SOLD IN 2012 Increase in independent Increase in baking goods bakeries between 2011 sales for uk homeware & 2012. companies. SALES OF BAKING GOODS UP 31% 79% 34% 98% SIEVES MEASURING CUPS WHISKS MIXERS BAKING IN THE MEDIA BAKING BOOKS PUBLISHED 19.670 258 156 BOOKS ON BAKING AVAILABLE ON AMAZON IN 2010 IN 2012 'Cake' is now the most popular search term on the bbc good food website Google searches for 'cake' have more than doubled since 2010 TV show 'the great british bake off' has spin off shows in 11 countries SOURCES PRIMUS www.marketresearchworld.net/content/view/967/77/ www.telegraph.co.uk/foodanddrink/10370144/How- the-Great-British-Bake-Off-changed-Britain.html Home Baking UK - August 2013 report by Mintel www.bbc.co.uk/food/recipes/cupcakes_93722