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Going Against The Grain

going against the grain Top Reasons Purchase (Unaided) I. Healthier lifestyle 2. Easier on the stomach 3. No harm, Beneficial CUTEN FRE FREE Only 10% say they purchase gluten-free products because they or someone in their household is gluten-intolerant and/or has Celiac disease. GLUTEN FREE ...more women purchase To treat other health-related conditions Because they suffer from stomachaches/ bloating ...more Ages 40-64 purchase To reduce risk of heart disease To reduce/eliminate unhealthy carbohydrates 20% always purchase gluten-free products when shopping. 50% 48% 48% Ч1% 30% 25% Top Bread Pasta Cereal Cookies, Crackers Seasoned snacks Cakes, Pies (chips) purchases in past Spucial month COOKIES 3 in 10 of those Ages 18-39 have purchased gluten-free beer. TOP BRANDS associated with gluten-free Gluten Full of Taste - Free of MARY'S Gone udis van's Amy's CRACKERS natural foods General Mills TM Gluten Free - glutino Bobs Red Mill Kellogg's Rudis Te Your Good Health gluten-free bakery * Unaided Larger logo = more frequently mentioned 8 in 10 agree eating gluten-free is harder when eating out. About one-third know a restaurant, bakery, and/or café that offers gluten-free menu items. Applebee's DUNKIN' DONUTS Panera OUTBACK DD COFFEE STEAKHOUSE® BREAD = GF drinks only = GF food menu (Unaided) = GF menu verified 6 in 10 say gluten-free products are expensive. Survey included 100 gluten-free purchasers, ages 18-64. BUZZB ACK think forward © 2014 BuzzBack LLC For more information, email [email protected] TOP MENTIONS

Going Against The Grain

shared by BuzzBack on May 01
With gluten-free labels popping up more and more in grocery store aisles and on restaurant menus, we had to find out – is this trend really here to stay or is it just another passing health fad? So ...






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