Global Consumer Food Safety and Quality

CONSUMERS LOVE PRIVATE BRAND VALUE, BUT QUESTION QUALITY & SAFETY Global shoppers share food origin and safety concerns, and expect more from all retailers and manufacturers of the 3,046 international respondents buy private brands 95% WHY DO PEOPLE BUY PRIVATE BRANDS? Better perceived quality Trust in Lower cost Availability Variety product quality 74% 33% 25% 22% 16% How can you increase trust and perceived quality? 12% 10% wholeheartedly trust safety wholeheartedly trust quality 91% 62%5 .. nearly two-thirds say they're not provided with enough info about what's % of consumers who say it is important for them to know where their in their food food comes and where it from, but.. came from More than a quarter of consumers don't trust the information on food product labels 27% $9O0S More than one-third 90990 (40%) of consumers would be willing to pay more for a food product with more ingredient and allergen information 847% breakdown by country of consumers think food retailers and manufacturers (rather than the government) are responsible for private brand quality and safety More than one-third of consumers believe food retailers or manufacturers 36% don't act quickly enough or provide timely information during health scares TRACEONE in drive consumer trust This survey was conducted in July 2015, among 3,046 respondents in the following countries: US, UK, Denmark, Finland, Germany, Sweden, France, Spain, and Brazil. Formore informmation about Trace One, visit traceone.com