Five reasons CLUCK'nMOO should be in your meal case

2 Healthier Than Traditional Burgers TARGETING TODAY'S CONSUMER 3 The 'Better-for-You' Foods Marketplace 100% Better Taste, 52% Less Fat O Traditional burger Cluck 'n Moo" burger NUTRITIONAL ATTRIBUTES (in grams) The U.S. natural, organic food and beverage sales market has reached nearly $54 billion and has grown 52% 23 FIVE REASONS 12.5% less fat n 2014 alone. CLUCK'NMOO 34% 287 Source: Packaged Facts, September 2014 190 -> fewer calories Consumers demonstrate continued interest 57% in 'Better-for-You' /Natural Foods. The global BFY foods market is projected to hit SHOULD BE IN YOUR MEAT CASE S I trillion by 2017. less saturated fat 10% 19 Source: Nutra Ingredients, November 2012 21 more protein Source: USDA Data Higher in omega 3 fatty acids Who the Cluck are we? Cluck 'n MO0T burgers and ground are a must-have for any fresh or frozen meat case. Cluck 'n Moo™ is the first in market hybrid burger and is a 'Better-for-You' (BFY) burger, so health-conscious shoppers don't have to sacrifice taste. 4 Gluten-Free 81% of shoppers buy antibiotic-free protein products. Sales of gluten-free foods in the U.S. are expected to reach 7in10 shoppers seek out gluten-free. Source: Progressive Grocer, March 2014 $15billion by 2016. Source: Progressive Grocer, March 2014 73% of consumers have switched to healthier versions of foods. Sales of gluten-free products predicted to grow 48% by 2016. Source: New York Times, February 2014 Shopping for Health, June 2014 The Supermarket Guru rated Cluck 'n Moo Burgers a 91 and a Hit! Certified Cluck 'n Moo" is 48% Food marketers increase HIT GF introduction of products that emphasize health and originality. certified Gluten-free. Gluten-Free Source: Mintel, February 2014 P LEMPEKT SUPERMARKET 5 The Importance of Targeting Millennials In Today's Meat Case Landscape Gen Xers and Millennials want healthful burgers sourced from humanely raised animals, just as Cluck 'n Moo" does. Get them used to shopping in your store for organic and natural products because they will turn into frequent customers. Source: Supermarket Guru, September 2014 Food Marketers Emphasize Health 92% of people said eating healthy is of importance to them. adore make want animals treated humanely care want organic and natural food-conscious and fresh concepts, social responsibility and experimentation about the environmentally conscious purchases environment CLUCK'NMOO products Source: Survey conducted by Alix Partners published by Statista, July 2013 Sources: Supermarket Guru, June 2014; QSR, March 2012 Designed by Santosh Kushwaha PRODUC NEW RATING 3 2014 FAT FAT PROTEIN SATURATED CALORIES