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From farm to fridge: Where does our food come from?

FROM FARM TO FRIDGE What does the Great British public think about the food they buy? Do they care where it comes from and are they prepared to change the way they behave when it comes to buying and consuming food? AO commissioned a survey to shed light on all of this and more... LOCAL MATTERS LOCALLY FEMALE REGIONAL SOURCED INTUITION DIFFERENCES More than 70% of people saying buying locally sourced produce is very or Buying locally is more important to women, with 78% saying it's very or Buying locally is most important to people in Northern Ireland and Wales - and least important to quite important – and fewer than one in ten say it's not important at all. quite important compared to 64% of men. those in the East Midlands. WHY DO WE LOVE LOCAL? 36.4% 35.5% 30.8% BETTER FOR IMPORTANT FOR SHOWS PRIDE/ THE ECONOMY ENVIRONMENT PATRIOTISM The top three things people think about locally-sourced produce are that it's better for the economy (36.4%), important for the environment (35.5%) and shows pride/patriotism (30.8%). ??? Women are more likely than men to think that Millennials are the most likely generation to locally-sourced produce is better for the economy and environment. say buying locally is 'more ethical' – 32.5% of 25-34s think this. PAYING THE PRICE >60% 46.4% 21% More than 60% of people Londoners are most likely On average, people would are happy to pay more to to say they're very happy be willing to pay 21% more for locally-sourced produce. buy from local providers. to pay more for local produce – East Midlanders are most likely to say they don't want to pay more with 46.4% saying this. חחחחח HOW EASY IS IT TO BUY LOCALLY? 16-24 19.3% 55+ 7.3% More than half (53.33%) of people in the East of England say there are not enough options to buy all their food In total, 19.3% of 16-24s think it'd be easy to buy all food shopping from local providers - compared to from local sources – almost twice as just 7.3% of over-55s. many who'd say this in London. STICKING TO SEASONAL MORE THAN TWO-THIRDS OF PEOPLE 71.2% are willing to stick to buying produce when it's in season with people in the South West and Wales the most likely THE GOOD LIFE: ATTITUDES TO GROWING YOUR OWN People in Generation-Z (16-24) are most likely to Almost three quarters People in the West of people (72.4%) are interested in growing their own produce. Midlands are most say they are interested in growing their own produce if they had the facilities. interested in 'growing their own' and people in the North East are least likely. PLASTIC: NOT FANTASTIC? MEN ARE LETTING MILLENNIALS ARE CAPITAL THE SIDE DOWN MORE AWARE PROBLEMS Men are twice as likely Millennials are most Londoners are the likely to have avoided as women to say they've done nothing to reduce their plastic use – with women more likely to reuse plastic bags, recycle and buy loose products to avoid excess packaging. worst at reusing plastic bags – with just 43% doing this compared to 77% in Northern Ireland. supermarkets in favour of local markets to avoid using packaging – with more than one in seven having done this. HUNT FOR THE RED TRACTOR Only 36% have heard of and understand the 'red tractor' farm and ASSURED food assurance symbol which appears on quality British produce. NDAR Young people aged 16-24 are least likely to have heard of this – while the South West is the region most likely to recognise the red tractor. ECO-FRIENDLY CHOICES The top things people think they can do to be eco-friendly are: #1 #2 #3 BUYING LESS GROW THEIR BUYING FROM PLASTIC PACKAGING OWN PRODUCE LOCAL PROVIDERS Conversely, eating less food and buying organic produce were seen as the two least effective methods. VEGAN ILOCAL GROWN FARM FRESH NATURAL 100% MEAT FREE ORGANIC VEGAN 100% ROWN LOCK LOCAL 100% NATURAL People in the North East Only 3.57% of East Midlanders think buying People in the North West are the most likely to say that are the most likely to say that being a vegetarian or buying organic products is the top eco-friendly thing they could do. from local providers is vegan is the best thing to do to be eco-friendly. They are four times more likely to most important to be eco-friendly – but nearly 20% of people in Northern say this than people in Ireland think this. Northern Ireland. ao %00 FOOD

From farm to fridge: Where does our food come from?

shared by alexzazzle on Oct 14
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What does the Great British public think about the food they buy? Do they care where it comes from and are they prepared to change they way they behave when it comes to buying and consuming food? AO ...

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