Expinential Potential for Restaurants & Food Brands

Exp'nential Potential 30% 40% style & fashion home 57% food 26% 25% 22% humor 20% products inspiration &education 34 25 4% % 14% other % travel ar arts &crafts contemporary When it comes to top Pinterest interactions, food reigns! 24,827,000 Pinterest users 14% of Pinterest users work in food service Most repinnable food words: chicken minutes recipe bake cake cheese cut bottle step mix favorite top pour ingredients best baking chocolate butter (2) Connecting the Pinterest Consumer Dots Pinterest's 1-2-Punch! O t's Traffic-Driving: Average minutes per visit to: Google : Every pin is considered an inbound link. More views = more value! Pinterest to Allrecipes.com traffic increased 16%. Kraft recipe sites captured additional 4% share of Pinterest outbound traffic. ) 9.9 3.9 guide, 42% CTR DIY, recipe (9) an averageding topics see 42% Tutorial, pins see. 94% CTR Typical Newspaper Site increase in engagement. 80% Pins on Pinterest.com 94% HH income (U.S.) of Pinterest users: Under $15K $15K to $24,999 Pinterest.com Total Internet $25K to $39,999 $40K to $59,999 $60K to $74,999 (3) $75K to $99,999 $100,000 or more 2 And Behavior-Influencing: 25% 50% 75% 100% # of consumers who reported purchasing a product after discovering it on Pinterest: 62.5% 37% 53.89% 25% of Pinterest users consume alcohol 17% of Pinterest users like to dine out about 9% more than c 49.66% choose liquor General interne Overall Men Women (1) adding in text Hot Tip! Just results 2.2- repins Categories consumers patronized after discovering a product on Pinterest: & Double Ceramed 32% 33% 30% Fashion Food & Cooking Home Decor Name of food or picture 26% + Brand or logo Crafts Cubandomestialina.com (5) Restaurant & Food Brand Boards to Inspire Whole Foods Market .... Harry Caray's . A cornucopia of goodness that reinforces their brand essence-from beauty or cooking tip boards, to green crafting or charitable cause boards-you can spend hours here, pinning or pining away. Delicious food, venue photos, press clippings, and favorite Chicago places to see-it's all here. But, "holy cow," it wouldn't be complete without a few Harry Caray quotes! RAM Restaurant & Brewery Art Restaurant.. There are goats! There's food! There are great restaurant shots! You get a well-rounded sense of what the offerings and experience are all about at this spot. A great balance of menu items to taste and experience and Seattle things to see and do. They are all about local and sustainable fare, and also promote Pike Place market, the source of many of the ingredients for their dishes. fArby's (yes, fArby's). Sushi Samba .. Nicely done, big food chain, nicely done. Nostalgic brand photos, candids of events and charity work, various sandwiches and specials-these boards tell the Arby's story very well. Now here's a wide range of content to share and absorb. Not only do they share their own food inspirations from their travels, but they feature how-to sushi videos and products from their online shop. Mooo Restaurant.. Jimmy John's Cool Instagram photos exemplify the character of the restaurant while candid shots of pastry chefs working in the back give a real life story to the food. You can find menu items, ingredients, even wedding and event tips. An excellent example of bringing a brand to life through pinning. We love the recipe board using day old bread, the funny store signs, viral humorous posters, customer photos and nostalgic content. All very share-worthy! Starbucks.. Understated in the amount; yet powerful in the choice of boards. One board shares how to make perfect coffee at home while others show favorite products, inspirational coffees, thoughtful quotes and inspiring spaces. Chef Pin-Ups s Here's who's in the game & making an impact. Paula Deen 115,882 followers Heidi Swanson 25,551 followers Giada De laurentiis Martha Stewart 107,156 followers 21,530 followers Heidi's light, ethereal style is evident in her boards. You get a sense of what moves her, and we love the pics of her doing her own photo shoots in her kitchen. We were hoping for a more personal peek at Paula: some of her favorite people, places or things. Alas, not here, at least not yet. But she's got food going on and with more than 100,000 followers, she's doing something right! She provides a balance of personal favs, stylized food photography, home idea boards and more. We A nice mix of personal and travel photos coupled with favorite books and movies. especially love the giant sun hat Martha tried on at a street market But we were surprised at the small amount of food and recipe boards here. on vacation. Emeril lagasse Jaden Hair (Steamy Kitchen) 3,055 followers Jamie Oliver 1,148 followers David Lebovitz 2,899 followers 6,489 followers Once you recover from the abundance of delicious food (our mouths are still watering) there's little left to experience here. But on Pinterest where food is KING, that's O.K. Jamie's boards feel very authentic and personal. He shares restaurants he loves as well as products and books. We vote for more food boards. This feels truly curated by David: he shares Paris, his hometown, and fun boards of his favorite this and that. You There's a rich array of lifestyle texture here, from room design and Christmas ideas to get a full view of what this chef and his food philosophy knitting projects to-oh yeah, food! This chef gives you a 360° view of Steamy Kitchen. are about. Mario Batali 1,073 followers Wolfgang Puck 1,099 followers The Chef who made inroads in branding and marketing for "Chefdom" has not missed the boat on Pinterest. He's light on the personal sharing, but we were not disappointed with the recipe and restaurant boards. Perhaps a little underdeveloped, the busy chef has maintained an authenticity to his boards, and showcases a nice mix of restaurant, food and personal shots of vacations and s inspirations. Based on followers October 3, 2012 Sources (1) compete online survey, May 2012; (2) comScore report, August 2012; (3) Pinerly, Inc. 2012; (4) Socialmouths.com/blog: (5) PriceGrabber Survey, March 2012; (6) Pinerly dives deep into food on Pinterest, April 23, 2012; (7) theblackboard.net/blogs; (8) DanZarella of Hubspot, Infographic: How to get more pins and repins on Pinterest; (9) www.naa.org/trends-and-numbers/newspaper-websites 308 w erie street, 2nd floor, chicago, il 60654 | 312.664.5000 | www.jacobsagency.com Tick-Tock i on top of a food image Tick-Tock 4.5x clicks! more A call-to acuon pin sees 80% Exp'nential Potential 30% 40% style & fashion home 57% food 26% 25% 22% humor 20% products inspiration &education 34 25 4% % 14% other % travel ar arts &crafts contemporary When it comes to top Pinterest interactions, food reigns! 24,827,000 Pinterest users 14% of Pinterest users work in food service Most repinnable food words: chicken minutes recipe bake cake cheese cut bottle step mix favorite top pour ingredients best baking chocolate butter (2) Connecting the Pinterest Consumer Dots Pinterest's 1-2-Punch! O t's Traffic-Driving: Average minutes per visit to: Google : Every pin is considered an inbound link. More views = more value! Pinterest to Allrecipes.com traffic increased 16%. Kraft recipe sites captured additional 4% share of Pinterest outbound traffic. ) 9.9 3.9 guide, 42% CTR DIY, recipe (9) an averageding topics see 42% Tutorial, pins see. 94% CTR Typical Newspaper Site increase in engagement. 80% Pins on Pinterest.com 94% HH income (U.S.) of Pinterest users: Under $15K $15K to $24,999 Pinterest.com Total Internet $25K to $39,999 $40K to $59,999 $60K to $74,999 (3) $75K to $99,999 $100,000 or more 2 And Behavior-Influencing: 25% 50% 75% 100% # of consumers who reported purchasing a product after discovering it on Pinterest: 62.5% 37% 53.89% 25% of Pinterest users consume alcohol 17% of Pinterest users like to dine out about 9% more than c 49.66% choose liquor General interne Overall Men Women (1) adding in text Hot Tip! Just results 2.2- repins Categories consumers patronized after discovering a product on Pinterest: & Double Ceramed 32% 33% 30% Fashion Food & Cooking Home Decor Name of food or picture 26% + Brand or logo Crafts Cubandomestialina.com (5) Restaurant & Food Brand Boards to Inspire Whole Foods Market .... Harry Caray's . A cornucopia of goodness that reinforces their brand essence-from beauty or cooking tip boards, to green crafting or charitable cause boards-you can spend hours here, pinning or pining away. Delicious food, venue photos, press clippings, and favorite Chicago places to see-it's all here. But, "holy cow," it wouldn't be complete without a few Harry Caray quotes! RAM Restaurant & Brewery Art Restaurant.. There are goats! There's food! There are great restaurant shots! You get a well-rounded sense of what the offerings and experience are all about at this spot. A great balance of menu items to taste and experience and Seattle things to see and do. They are all about local and sustainable fare, and also promote Pike Place market, the source of many of the ingredients for their dishes. fArby's (yes, fArby's). Sushi Samba .. Nicely done, big food chain, nicely done. Nostalgic brand photos, candids of events and charity work, various sandwiches and specials-these boards tell the Arby's story very well. Now here's a wide range of content to share and absorb. Not only do they share their own food inspirations from their travels, but they feature how-to sushi videos and products from their online shop. Mooo Restaurant.. Jimmy John's Cool Instagram photos exemplify the character of the restaurant while candid shots of pastry chefs working in the back give a real life story to the food. You can find menu items, ingredients, even wedding and event tips. An excellent example of bringing a brand to life through pinning. We love the recipe board using day old bread, the funny store signs, viral humorous posters, customer photos and nostalgic content. All very share-worthy! Starbucks.. Understated in the amount; yet powerful in the choice of boards. One board shares how to make perfect coffee at home while others show favorite products, inspirational coffees, thoughtful quotes and inspiring spaces. Chef Pin-Ups s Here's who's in the game & making an impact. Paula Deen 115,882 followers Heidi Swanson 25,551 followers Giada De laurentiis Martha Stewart 107,156 followers 21,530 followers Heidi's light, ethereal style is evident in her boards. You get a sense of what moves her, and we love the pics of her doing her own photo shoots in her kitchen. We were hoping for a more personal peek at Paula: some of her favorite people, places or things. Alas, not here, at least not yet. But she's got food going on and with more than 100,000 followers, she's doing something right! She provides a balance of personal favs, stylized food photography, home idea boards and more. We A nice mix of personal and travel photos coupled with favorite books and movies. especially love the giant sun hat Martha tried on at a street market But we were surprised at the small amount of food and recipe boards here. on vacation. Emeril lagasse Jaden Hair (Steamy Kitchen) 3,055 followers Jamie Oliver 1,148 followers David Lebovitz 2,899 followers 6,489 followers Once you recover from the abundance of delicious food (our mouths are still watering) there's little left to experience here. But on Pinterest where food is KING, that's O.K. Jamie's boards feel very authentic and personal. He shares restaurants he loves as well as products and books. We vote for more food boards. This feels truly curated by David: he shares Paris, his hometown, and fun boards of his favorite this and that. You There's a rich array of lifestyle texture here, from room design and Christmas ideas to get a full view of what this chef and his food philosophy knitting projects to-oh yeah, food! This chef gives you a 360° view of Steamy Kitchen. are about. Mario Batali 1,073 followers Wolfgang Puck 1,099 followers The Chef who made inroads in branding and marketing for "Chefdom" has not missed the boat on Pinterest. He's light on the personal sharing, but we were not disappointed with the recipe and restaurant boards. Perhaps a little underdeveloped, the busy chef has maintained an authenticity to his boards, and showcases a nice mix of restaurant, food and personal shots of vacations and s inspirations. Based on followers October 3, 2012 Sources (1) compete online survey, May 2012; (2) comScore report, August 2012; (3) Pinerly, Inc. 2012; (4) Socialmouths.com/blog: (5) PriceGrabber Survey, March 2012; (6) Pinerly dives deep into food on Pinterest, April 23, 2012; (7) theblackboard.net/blogs; (8) DanZarella of Hubspot, Infographic: How to get more pins and repins on Pinterest; (9) www.naa.org/trends-and-numbers/newspaper-websites 308 w erie street, 2nd floor, chicago, il 60654 | 312.664.5000 | www.jacobsagency.com Tick-Tock i on top of a food image Tick-Tock 4.5x clicks! more A call-to acuon pin sees 80%