The Evolution Of Coffee Culture

THE EVOLUTION OF COFFEE CULTURE 69% of Americans DRINK 2 OR MORE CUPS OF COFFEE EVERY DAY how did the humble cup of joe come to be such a cultural phenomenon? History of the Bean Origin Multiple cultures claim to be the first coffee drinkers In the 15 CENTURY. the earliest confirmed record of coffee drinking is from Yemen قهوة Arabic "qahwah" kahve Ottoman Turkish koffie Dutch coffee English (1582) Into Europe In the 17th century, Trade with the Middle East brought coffee to Europe nge Venetians, Parisians, and the Dutch were among the first to adopt the drink desla Smaler Merle Batar kja Kalitin hubenska rablin iein Hechianeth लि The Netherlands - Puti EY Home to the first ande known coffee houses MINOR ASIA EUROPE. dleppe ripeti Scale. dere Jeruslea, Tripoli In 1699, the East India Trading Company started growing the coffee plant in Indonesia - in an area known as Java E I Co X Many Americans including President John Adams-started drinking coffee instead of tea as a patriotic act of defiance after the Boston Tea Party The New World Recorded between 1610 – 1675 in the work of Dutch artist Adriaen Van Ostade By the 1800$ BEWRRE OF IMITAT thfaal at the Top of Can (isi AFOLGER &COS Pioneers such as James A. Folger began selling the drink to miners in the California gold rush PIONEER UA COFE NWARD E SPEAR STS SAN FRANCISCO 252525 Paved the way for other producers like Maxwell House to join the Weight 1 Poun burgeoning American NET coffee market Recent History In 1971, Starbucks opened its first store in Seattle's Pike Place Market SITIARBU CKIS CEO Howard Schultz was determined to bring Italian café culture to the US AARBUCKS TEA CAPPUCCINO CAFFE LATTE ESDD CC BY 2.0 by @Tregoning By 2018 29,324 STORES Popularized European-style drinks such as espresso and cappuccino worldwide with about 50% of locations in the US Seattle and the Northwest are now a hub for some of the best coffee in America How Cafés Became Our Home Away From Home Coffee houses have been around since people began drinking coffee, but their cultural impact seems bigger than ever before According to sociologist Ray Oldenburg, coffee houses are a kind of "third place" - an important social setting outside of home or work The Third Place A neutral location which serves as a meeting ground that is accessible to everyone regardless of status They are focused on community, conversation, and creative interaction Bars, parks, and barber shops are other significant "third places" Sites like the Tontine Coffee House in New York City and the Sazerac Coffee House in New Orleans played host to the area's greatest thinkers and entrepreneurs Haven of Innovation Tontine Sazerac Coffee House New York City Coffee House New Orleans In 1850, this distinctly American cocktail – the Sazerac - was officially named after its coffee In 1792, what became the New York Stock Exchange was founded at the Tontine shop home O Previously in Pop Culture Historically, bars have served as the "third place" on television shows Pheers That trend began to change in the 1990s with huge shows such as EST. 1895 Hit tv show "cheers" took "Seinfeld" and "Friends" place almost entirely within a bar The "Friends" Effect Central Perk was the gang's coffee shop and hangout spot FENTRALE PERK TARNER BROS, PICTURES In 2014 Warner Brothers hosted a month-long pop-up recreating the iconic Central Perk Café WARNER BROS. WB trademarked the rights to the fictional shop's name, logo, and signage - clearly it is still culturally relevant nearly 15 years after going off the air CC BY 2.0 Flickr @wwarby The Future of Coffee Culture While trends in origin, roast, and preparation are always changing, the way we experience our coffee is evolving too In 2017, Independent cafés made With community such a big part of their popularity, it's no wonder that customers are gravitating towards locally owned coffee shops $12 BILLION Emphasis on Local according to research by e-importz.com The number of specialty coffee shops increased by 19x between 2001-2015 Paying for Experience Millennials and Gen-Z are willing to pay more for a unique coffee experience - a trend that's proven true in the past 100 years of coffee prices per cup 1920 2018 $1.95 $3.17 40% of millennials spend more on coffee than on saving for retirement * Adjusted for inflation Convenience is Key People are on the go more than ever before, so quick turn-around from ordering to drinking is more important than it has ever been 137 * Ready-to-drink coffee is a burgeoning market that has grown 93% since 2012 In 2016, more than 6 MILLION MOBILE ORDERS were placed per month via Starbucks' app Environmentally Friendly Concerns about climate change and sustainability affect how we source and drink our coffee 66% say they are willing to pay more for services and products from companies committed to having a positive environmental impact Starbucks plans to entirely eliminate plastic straws by 2020 Sources: sazerac.com/company.aspx etymonline.com/word/coffee maap.columbia.edu/place/16.html folgerscoffee.com/our-story/history e-importz.com/coffee statistics.php ncausa.org/about-coffee/history-of-coffee ravereviews.org/dining/best-coffee-roasters menus.nypl.org/menu pages/47858/explore pbs.org/food/the history-kitchen/history-coffee scaa.org/page=resources&d-facts-and-figures theblast.com/central-perk-coffee-shop-trademark ncausa.org/Industry-Resources/Economic-Impact app.box.com/s/sikpbs94y84tdugqy3rvquoslmv74sr8 revelsystems.com/blog/2018/01/20/2018-coffee-trends statista.com/outlook/30010000/109/coffee/united-states ravereviews.org/travel/best-coffee shops-in-the northwest masshist.org/publications/adams-papers/view?id=AFC010090 statista.com/statistics/266465/number-of starbucks-stores worldwide nn.com/breakfast-journal/millennials-coffee-habits-percolating-big-sales scanews.coffee/2016/12/06/specialty-coffee shops-market size in-the u-s starbucks.com/about-us/company- information/starbucks company-timeline books.google.com/books?id=ja_1AWAAQBAJ&pg=PA37#v=onepage&q&f=false psychologytoday.com/us/blog/the-good-life/200912/happy places-third-places nbcnews.com/tech/tech-news/more people ordering ahead-starbucks-n502061 gocoffeego.com/images/history-of-coffee/ads/image.php?i=maxwell_house ad.jpg news.starbucks.com/press releases/startbucks-to-eliminate plastic straws globally-by-2020 statista.com/statistics/272900/coffee-house-chains-ranked-by-number-of stores worldwide huffpost.com/entry/your-cheat-sheet-to-italian-coffee-culture_n_57193299e4b0d0042da8a39a Coffee culture is constantly evolving to serve our changing lifestyles. What will come next? Presented by: RaveReviews.org research.rabobank.com/far/en/sectors/beverages/How_Coffee_Will Look Different in_Ten_Years.html books.google.com/books?id=o4ZFCgAAQBAJ&pg=PA208source=qbs_toc_r&cad-3#v=onepage&q&f=false drinks.seriouseats.com/2012/11/our-favorite-tv-coffeeshops-frasier-felicity seinfeld-friends slideshow.html bls.gov/opub/btn/volume-2/average-food-prices a-snapshot-of-how-much-has-changed-over a-century.htm ubs.com/microsites/prices eamings/en/stories/9-bucks-for-beans-coffee-prices-from -sao-paulo-to-shanghai play.google.com/books/reader?id-NstBAAAAIAAJ&printsec-frontcover&output=reader&hl=en&pg=GBS.PA34 nielsen.com/us/en/insights/news/2015/green generation-millennials say-sustainability-is a-shopping-priority.html DEVELOPED BY N NOWSOURCING