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Eating on the Go

w EATING & DRINKING ON THE GO GFK RETAIL SPACE The key trends and opportunities in a growing and diversifying market SOURCE: SocioLog.dx, Savvy 2012, and GfK Roper ReportsĀ® Worldwide Globally EATING-ON-THE-GO is a GROWING MARKET EATING ON THE GO OCCASIONS ARE PROLIFIC fruit juice on the way to work and a KEY CONSUMER TREND burger & drink takeaway petrol station snack pastry snack from a bakery that will SHAPE the FOOD & DRINK INDUSTRY % DOING AT LEAST WEEKLY takeaway coffee on the 32% 36% takeaway pastry from a bakery way to work 25% supermarket 'meal deal' EAT onthego EAT or DRINK 7am AM commute 10am 12am lunch 2pm 4pm PM commute 7pm in DRINK The key for RETAILERS and MANUFACTURERS is to PROVIDE BALANCE in BOTH PRODUCTS and RETAIL FORMATS onthego CONSUMER NEEDS CONSUMER NEEDS range from finding PRACTICAL SOLUTIONS to ARE COMPLEX The MAJORITY expect to do EMOTIONAL Eating on the go is a fulfilling NEEDS AS MUCH IF NOT MORE eating on the go in the NEXT YEAR ROUTINE part of managing increasingly MEAL SUBSTITUTE OCCASIONS SNACKING OCCASIONS BUSY LIVES Typically HABITUAL Typically IMPULSIVE 69% SIGNIFICANT PRE-PLANNED EMOTIONALLY LIFESTYLE CHANGES expect to choices driven impact eating on the go habits SPEND MORE CONVENIENCE IMPULSE PURCHASES can be tempted MOOD dependent SPECIAL OFFER 72% TYPICAL NEED STATES NOVELTY TYPICAL NEED STATES SPEED VFM expect to takeaway with FAST NOURISHING RECHARGE INDULGENCE VARIETY same or more TASTY FILLING RELIEVE STRESS REWARD FREQUENCY PRACTICAL NEEDS EMOTIONAL NEEDS ENERGISE RELAX CHANGES IN BEHAVIOUR HAVE VERY DIFFERENT MOTIVES MORE INFO & CONTACT For more information on how GfK can help you understand the impact of eating on the go on the retail space contact [email protected]

Eating on the Go

shared by benmurphy on May 09
GfK reveals the key trends and opportunities in the growing and diversifying market of Eating on the Go



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