The College Student Snack Attack

INSIDE the COLLEGE O Student «SNACK ATTACK C HOURS When they're buying 57% AFTERNOON (12-4 PM) Nearly 60% of College Millennials purchase snacks during the afternoon 19% 19% 5% Late Night Evening (6-10 PM) Morning (10 PM-2 AM) (7-11 AM) SEASONS When they're noshing 35% WINTER The more extreme the temperatures get, the more snacking they tend to do 13% 9% 3% Summer Fall Spring FACTORS Why they're choosing 25% SATISFIES AN IMMEDIATE CRAVING A quarter of their snacking decisions are simply made by their stomachs 23% 21% 19% Price Nutritional Convenience Facts 43% I LOVE IT Favorite, familiar brands reign supreme. but decisions can be swayed 35% 10% 8% Free Coupons Peer/ Friend Sampling Suggestions CHOICES What they're selecting 25% GRANOLA BARS When pressed into a decision, they're opting for healthy alternatives 22% 15% 12% Chips Fresh Fruit Cookies/ Pastries SPOILS How much they're spending 48% $1-3 Roughly half of our snackers spend less than a Lincoln on a daily basis 34% 11% 5% $3-5 $5-7 $7-10 PLASTIC How they're paying 44% Generic BarıkK Debit 5723 8971 6429 0921 VALID, 8764 YHRU GRADUATION? COLLEGE MILLENNIALS DEBIT CARD Put it on their card: College Millennials are likely to pay for snacks with plastic 22% 21% 13% Student ID/ Cash Credit Money Card Source: fluent 2013 research. fluent College Millennials survey (n=1281) Respondents were surveyed between the dates of September 12-17, 2013 TRANSLATING BRANDS FOR THE COLLEGE WORLD Infographic Design by Scott Jacobs Healthy