Transcript

Chocolate Brand Naming

CHOCOLATE BRAND NAMING Top global manufacters & their yearly turnover $16,8 $15,48 $14,09 $12,8 $12,42 $6,46 $5,62 $2,79 $2,27 $2,2 Y IL D IZ MARS Mondelēz, BIMBO Nestlē meiji HERSHEY'S FERRERO Lindt STORCK GRUPO International incorporated H OL D ING From a list of 300 chocolate brands Brands owned by the 10 biggest manufacturers : Brands availability in each part of the world : Mars Group 7,7% RERO FER CHER RO Mondelez Other International 13,6% 44,1% 37% Grupo Bimbo 0,3% 25% Nestlé 18,2% 13% 9% 22% Yildiz Meiji 3% Holding 0,3% Hershey's 12,2% Storck 0,3% Ferrero 0,7% Lindt & Sprüngli 1,4% Brand name analysis Language Type of name Reference to I love you Chocolate / cocoa / Descriptive 26% choco 6% English language 73% «Peppermint Crisp» «Chocoelf» Je t'aime MARS Manufacturer's MILK Milk / milky 5% incorporated name 11% Foreign language 13% Mars «Mars» «Milka» ú =/** モン 、 Combination of words 71% Bar 12% Invented words 14% «After Eight» «Starbar» Evocative fields |9%| MILK 24% 19% 30% Ingredients Nature Наppiness Person / «Golden Tree» «Almond Joy» Character «Cherry Ripe» «NutRageous» «Ruby» «Dream» «Mr. Goodbar» «Oh Henry!» 6% 5% 3% Excellence Places Sky Animals «Idaho Spud» «lvory Mountain» «Excellence» «Orion» «Нарру Hippo» «Maestro» «Galaxy» «Lion Bar» Sources NOMEN http://www.lefigaro.fr/conso/2013/03/29/05007-20130329ARTFIG00442-le-top-10-des-plus-gros-fabricants-de-chocolats-au-monde.php http://en.wikipedia.org/wiki/List_of_chocolate_bar_brands http://nutrition.aujourdhui.com/savoir-manger/chocolat/index/L.asp?p=3 INTERNATIONAL BAR DINOM

Chocolate Brand Naming

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The naming of chocolate brands: language, type of names, references, evocation field

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