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Yellow Pages Sustainability Cycle

Yellow Pages SUSTAINABILITY Cycle Publishers are constantly improving the Yellow Pages sustainability cycle because they are committed to protecting the environment and supporting local communities Lumber production for construction materids and furniture areates waste in the form of woodhips and sawdust SUSTAINABLE PRODUCTION >>>> 65% Less Paper Leftover woo dchips and other lumber industry bypro ducts diverted from landfills represent the vast majority of raw material used to make directory paper 2014 2007 to make directories today than in 2007, thanks to smaller directories, more efficient manufacturing. fewer residential white pages and new consumer choice initiatives? Paper Mill Soy-based ink and vegetable-based adhesives are used because of their envirormentally fiendy qualities. YellowPagesOptOut com allows consumers natio nwide to easily choose which directories they want to receive or stop delivery altogether. The site is managed and paid for by publishers PRE-DELIVERY CONSUMER CHOICE) Yellow Pagesbptout.com III Directo ries encourage residents to buy from local businesses in their neighborhoo ds, which in tum helps communities thrive Publishers regularly promote YellowPagesOptOut.com on directory covers as well as with local government officials, at environmental conferences and in outreach to media A LOCAL COMMUNITY BENEFIT 80% of Americans have access to curbside or drop-off reaycling progams where they can recyde used directories, POST-USE RECYCLING reaycling rate for the paper category indudng used drectories, newspapers and other mechanical papers. (70% Publishers support local public and private recycling programs that redrect materials from municipal In some cases, recycled fiber from directories and other printed paper is used to create paper for new directories waste streams for reuse, The Local Search Asso ciation is the largest trade organization of companies engaged in local advertising and marketing LSA members provide local businesses with inno vative and strategic offerings that drive consumers to take an action in the last mile – or the final steps - of their path to purchase. The Asso ciation is focused on elevating the industry through thought-leadership, advocacy, research and insights, and partnerships. To view the Local Search Association's 2014 Sustainability Report, visit http://localsearchassociation.org/Main/Sustainability aspx National Council for Air and Stream Improvement, Inc. (NCASC) 2010 Pulp and Paper Products Council Paper Industry Association "Envirormental Protection Agency's Municipal Solid Waste Facts and Figures (2012) 2014 LSA Sustainability Report

Yellow Pages Sustainability Cycle

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Publishers are constantly improving the Yellow Pages sustainability cycle because they are committed to protecting the environment and supporting local communities.

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Environment
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