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Sustainable Graphic Design

Sustainablě Graphic Design WHAT IS sustainable graphic design? Basically, sustainable design is design and production activity (in all of its implementations : packaging, printed materials, publications, etc) that reduces adverse environmental impact as far as possible. The World Commission on Environment and Development defines sustainability as “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs". Source: World Commission on Environment and Development, 1987 Sustainable [adj] able to be maintained at a certain rate or level • ecology (esp of agriculture, development or exploitation) conserving and ccological balance by avoiding depletion of natural tesources. The Usage Of Paper Products Per Capita In Year 2000 North America 323 kg Australasia 322 ka Europe 125 ka Latin America 36 ka Asia 28 kg Africa 6 ka 53.8 kg The world's usage of paper products per capita in the year 2000 Source: The Bureau of International Recycling, World Consumption 2000 2000 iworld atlas from The Amount Of Paper Recycled WHY IS IT oh so important? Climate change, animal extinctions, the number of severe storms and draughts is increasing and many other things; all the evidences that say : the earth is in distress. It's mostly because of many of our irresponsible choices in life and we need to change. One of the ways is to design sustainably. Because, we have a lot of choices, but only one earth, sadly. Points of consideration : 67% 1 raw material 2 transformation 3 manufacturìng in Germany 4 transportation usage disposal 77% Some things a designer can do in the Netherlands 1 Utilize material as efficient (as in 'little') as possible, 2 Choose more or entirely recycled / recyclable materials. 3 Pick low Volatile Organic Compounds (VOC) ink. 4 Reduce the amount of transport to the minimum. 5 Create multi purpose products. 6 Use more digital format rather than printed. It is estimated that 95% of business information is still stored on paper. 45% 52% in the US in Japan Source: Washington Post & Worldwatch Institute Source International Institute for Environment and Development CIED) Discussion Paper (IIED, London. September 1996) Every ton of recycled paper saves about 17 trees. TIMELINE OF A BRIEF history of recycling activity IN AUSTRALIA Every tree provides oxygen enough for 3 people to breathe. (you can do the math!) 1915 Glass bottles and aluminium cans were collected by community-based organisations to be recycled. 1815. The first Australian paper mill, using recycled rags to make paper. Waste paper collections from households and factories started in Melbourne. Cart and horse newspaper collections from households to be re-used / recycled (typically for packaging) began. 194US 1920s 1 ton 17 trees 1975 Canterbury Council became the first Australian municipality to use magnetic separation for steel waste. South Australia introduced container deposit > 1977 legislation to reduce both solid waste and litter. The introductión of kerbside 1980s/1990s recycling schemes. Companies like Comalco established active Cash-for-cans' 1980s campaigns to promote aluminium can recycling. 1992 Australia became one of the first countries to have a national voluntary recycling plan giving commitments at all industry levels. 1990/1993 The rate of household recycling in Australia continued to improve to this day. 02 Source: Purdue Research Foundation and US Environmental Protection Agency, 1996 & North Carolina Office of Waste Reduction and Recycling. More recently, recycling has become an everyday phenomenon for most people, spurred by concern about the impact of our waste disposal practices on the environment, Increasingly, our waste is being recognised as a valuable resource that shouldn't just be landfilled. Source:

Sustainable Graphic Design

shared by Cherie_bon on Dec 28
Something to consider in post-design production—as a designer we can make better impact on the environment by having more considerations in proceeding to pour the pretty digital work onto papers.



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