Click me

The Reusable Revolution

THE REUSABLE REVOLUTION HOW REUSABLE BAGS CAN SAVE THE WORLD--AND YOUR BRAND In a time where speed and efficiency is paramount to the average individual, the opportunity to blend social responsibility with a more cost-effective way of shopping is something that makes a great deal of sense. Across the United States multiple municipalities are voting to enact a baggage fee in order to encourage customers to bring reusable bags to stores. Over 130 cities or counties across the U.S. have either banned single-use bags or started charging for them. As of July 1, 2015, single-use plastic bags banned at large retail stores in California. North Carolina banned plastic bags for the Outer Banks region in 2009. Hawaii's most populous counties prohibit non- biodegradable plastic bags at checkout. 5¢ Disposable bags in North America cost roughly 5 cents. Those cents add up - for the store and By purchasing and using reusable bags, customers can: ultimately, for the consumer! GOOD FOR THE Reusable bags are sturdier than single-use bags. • They are more comfortable to carry. • They can be used for various outings, not limited to shopping. MAKE CONSUMER ENDORSE a socially a company or brand that conscious they support fashion statement. SAVE the money they would have used on disposable bags Scientists estimate that 245,000 tons of floating trash litter the ocean. Few plastic bags are recycled Anywhere from 0.3% to 0.5% of all bags end up being recycled. This heap of trash includes FIVE GROCERY BAGS PER FOOT of coastline around the globe. GOOD FOR THE ENVIRONMENT If left in a landfill, one single-use plastic bag can take anywhere from 20-1,000 years to degrade. According to the Natural Resources Defense Council, using one reusable bag for a single year can replace 300 to 700 disposable plastic bags. The U.S. goes through roughly 100 billion single-use shopping bags annually. Promoting the use of reusable bags will help cities in the long run. This costs retailers roughly $4 BILLION Dependence on foreign oil which is needed in order to produce single-use plastic bags-can be cut. The state of California spends $428 million a year combating and clearing trash from its beaches. GOOD FOR THE It costs $4,000 to The recycled product can then be sold for a ECONOMY process and recycle 1 ton of disposable plastic bags. 24 meager Suppliers can create an incentive program This will also save the company money that would have been spent on single-use bags. $4,000 $32 MARKETING AND REUSABLE BAGS The versatility of the reusable bag presents a plethora of opportunities for a company to: Create and SUPPORT a brand identity Create a BOND with potential customers Creating a BRAND ASSOCIATION with eco-friendliness says a lot to: • Design the bags to be as fashionable as possible. · Use specific-purpose bags to provide more function and a sharper message. · Encourage potential Returning customers • Potential customers • Other businesses, including customers to associate the brand with positive environmental change, as well as a smartly-designed, reusable bag partners and B2B clients 5,983/Bag #SAVE THE PLANET Logoed bags generate more impressions in the US and Canada than any other promotional item. 34% of U.S. consumers own logo'ed bags. • Promotional products average only O.6 cents per impression. • That's less cost per impression than television, magazines and newspapers. Using reusable bags as a marketing tool allows a company to share in the many benefits that reusable bags possess. HALO branded solutions Sources:<emid=78 ried-about-melting-ice-pro-hockey-vows-to-go-green/2014/12/21/17a34a6-8791-1le4-a702-fa31ff4ae98e_story.html

The Reusable Revolution

shared by WpromoteInc on Jul 24
A socially responsible society is defined by the constant desire to reflect, and to become better. Over the last half-century, our global community has gone from the lowest levels that society can eve...




Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size