Phone Books Are Obselete

PHONE BOOKS QUANTITY OPT OUT OF PAPER SUCCESS IN SEATTLE QUANTITY OF WASTE On average, only 40% of the paper content of telephone directories is post-consumer recycled material. Based on an estimated 12 trees per ton of paper, the non-recycled content of phone books delivered annually uses 4,680,000 trees. Every year 650,000 tons of phone books are delivered to doorsteps across the United States. Only one third of these are recycled (240,000 tons). The remaining 410,000 tons end up in landfills or are incinerated. 60 The total cost of collecting and recycling and disposing of these directories is $60 million annually 1717777777777 RECYCLING The nation's only legislated phone book opt-out system in the City of Seattle was widely popular, though the mandate is no longer in place, and resulted in the opt-out of around 430,000 individual directories in total 60 FINANCIAL which saved the City than 1,000 tons of wasted paper annually pre BURDEN OPT OUT Residents who no longer CHOICE ISSUE wish to have a phone book OPT OUT delivered should have their HOW TO STOP RECEIVING UNWANTED MAIL choice honored and have access to a straight forward opt-out system Launched in 2007, Catalog Choice allows U.S. residents to opt out of unwanted mail and phone books simply by registering online and selecting their mail preferences. Working with a network of over 8,500 companies, the organization acts on behalf of its account holders to ensure that distributors and data brokers process and honor these opt-out requests. The Local Search Association and the Association of Directory Publishers, two trade associations for telephone directory publishers, operate an opt-out program for yellow pages telephone directories. Sources: CampaignForRecycling.org; ConservaTree.org Visit https://www.catalogchoice.org/signup to set up a free account and stop receiving unwanted phone books and direct mailings. Visit www.yellowpagesoptout.com to register for this program. INFOGRAPHIC CREATED BY SKYSISTERSTUDIO.COM