Is it Really Green?

"Green" Products have increased over 73% IS IT REALLY since 2009. GREEN? But more than 95% of products are guilty of greenwashing. GREENWAS HING The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. The Sins of Greenwashing for Cleaning Products No Proof Hidden Trade-Off Vagueness Suggesting a product is "green" based on narrow attributes without Having an environmental claim that simply cannot be proven. "Green" claims that are so poorly defined or broad that their real calling attention to other important environmental issues. meanings are likely to be misunderstood. Irrelevance Lesser of Two Evils M Worshiping False LabelsN Making an environmental claim that may be true, but it is unimportant or unhelpful when looking for environmentally preferable products. Claims that may be true, but they risk distracting consumers from the greater environmental impacts of the product. A product that, through either words or images, gives the impression of a third-party endorsement where no endorsement actually exists. 7% 10% 25% 8% 23% 27% GUIDE TO BUYING GREEN 9 out of 10 Shoppers consider the health and environmental impact of products when deciding what to buy. 7 out of 10 shoppers are willing to pay a 20% premium for products that claim to be "eco-friendly." $ $ ($ 2$ $ ($ $ What to Look For SEAL for the SELECCIÓN AMBIENTAL Ecologo CERTIFI U.S. EPA Life-Cycle Based Life-Cycle Based Life-Cycle Based Third-Party Certified Third-Party Certified Publicly Available Standard Publicly Available Standard Transparent Standard Development Process Transparent Standard Development Process www.csgcares.com Sources: http://articles.moneycentral.msn.com/CollegeAndFamily/RaiseKids/AreGreenProductsReallyGreen.aspx?page=2 http://sinsofgreenwashing.org/ http://www.issa.com/?id=green_cleaning_products CSG CONTRACT SERVICES GROUP, INC. eponsbie GREE ENVIRONA CHOICE Design