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Fracking in the Digital Landscape

WHAT ARE YOUR BIGGEST CONCERNS ABOUT FRACKING? MAKOVSKY FRACKING TRACKING SURVEY INSIGHT: The environment is the top concern. DEPENDENCY ON FOREIGN OIL DEPENDENCY ON FOSSIL FUELS ENVIRONMENT AMERICA'S ENERGY NEEDS ENERGY COSTS JOB CREATION + THE ECONOMY METHODOLOGY 60% OUR SURVEY WAS delivered via 53% 30% 33% social media, specifically lever- aging geotargeted Facebook ads to solicit responses. There are two sample sets. The first is from a group of respondents that live in one of nine areas 27% LOCATION OF FRACKING CITIES BISMARCK, ND 30% 32% 27% 15% 18% PIERRE, SD 16% 13% ALBANY, NY PITTSBURGH, PA FORT COLLINS, CO DENVER, CO CHARLESTON, WV where shale gas is produced or is currently being debated. The second is from respondents that do not live in one of these EL PASO, TX MIDLAND, TX areas (anywhere in the U.S.) for comparison. In total there were 1600 respondents, 1205 of them are from the nine fracking areas. FRACKING CITIES U.S. HOW DOES THE ENTIRE COUNTRY FEEL ABOUT FRACKING/EN ERGY? Q. Is fracking one of the most important environmental issues today? Q. Are energy needs one of the most important issues today? HOW OFTEN DO YOU HEAR ABOUT FRACKING? INSIGHT: The majority of respondents hear about the issue every week. YES NO YES NO U.S. FRACKING CITIES 13% 40% 43% 31% 35% 30% 87% 57% 29% 20% 15% 10% II 00 JUST ABOUT EVERY DAY EVERY WEEK ALMOST NEVER MONTHLY BASIS WHERE DO YOU 53% 52% 43% 42% HEAR ABOUT FRACKING? INSIGHT: Only 25% of our survey's respondents hear about this issue from TV ads, while 77.8% hear about it from digital and social media. 38% 34% 30% 27% 25% 18% U.S. FRACKING CITIES TELEVISION ADS PRINT NEWS SOCIAL MEDIA INTERNET NEWS TELEVISION NEWS

Fracking in the Digital Landscape

shared by Makovksy on Aug 05
Digital news and social media are having a profound effect on the fracking debate. Survey data collected for Makovsky’s Fracking in the Digital Landscape report reveals that the majority of American...


Andy Beck


Scott Ziegler


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