Will "Awake" Starring a Harry Potter Villain, Pay Off for NBC?

AWAKE Networked Insights tracked and analyzed social buzz surrounding NBC's new drama "Awake" from Jan. 30 to Feb. 27 across Twitter, Facebook, blogs and forums. TOTAL O 235,391 IMPRESSIONS SOCIAL CHANNEL ENGAGEMENT COMPARISON -f facebook - twitter B Blogs & O Forums A (2/3/12) - Series premiere 30% date is announced 25% B (2/5-2/6/12) - Series reaction to the show's trailer being aired during the Super 20% 15% Bowl 10% 5% (2/17/12) - Pilot episode released early online 0% 1/30/2012 2/6/2012 2/13/2012 2/20/2012 CONVERSATIONAL SNAPSHOT G6 Just finished watching this and HOLY SHIT. It was AMAZING. Seriously. I just spent the last 5 minutes staring at my screen in awe. I am a huge fan of the idea behind the show: a man trying figure out which reality is the one he's living in, what made it believable was the acting. Jason Issacs (Lucius Malfoy from HP) really drove the whole show, and it could not have been better. He makes the blending of two worlds seem flawless, [..] One of the best TV episodes I have seen in a very long time. My plea to you is to take 45 minutes of your time to watch it.5 Onmyowntwohands.tumblr.com OMG it has a premiere date? NBC had them retool it I read so l'm a little scared. Jason Issacs <3 though, 5 - Survivorsucks.yuku.com 6 Lucius Malfoy you beautiful bastard.I will watch your show. #awake 55 Twitter post TOP THEMES 34% Smash Early release of the pilot, similar to 12% NBC's bumpy year with "The Playboy Club" and "Prime Suspect"; moving "The 70 Firm" to Saturdays for "Awake" 30% Descriptions of the show; comparisons to other dramas Reaction to a Super Bowl ad for the show; 4% "Lucius Malfoy" trended on Twitter 30% Comparison of "Awake" to Inception; concept of augmented reality 3% Watching and enjoying the premiere Recollection of Jason Isaacs' role in 14% Harry Potter; eagerness to see him NEWOKED for AdvertisingAge