Transcript

Where Hip-Hop Flows in the US

N N WHERE HIP HOP FLOWS IN THE U.S. East Coast hip hop groups like the legendary Wu-Tang Clan have lan bases that reach far beyond Shaolin (that's Staten Island). A huge portion of their fans hail from Califor- nia. But a lot of hip hop subgenres (bounce, trap, crunk, jerk) stick close to home; even West Coast hip hop skews local. To figure out how far the music's many branches spread, Glenn McDonald, data scientist at music intelligence service Echo Nest, 1ised numbers from Spotify (Bcho's corporate parent) to quantify where the fans are. -GRACE DOBUSIH Spacio dala pra that ut Cost rap chint the tterikor TRAP WEST COAST lupac and lee Cube once dominated national charts, but Members of the mil tary areinto this dirty Sout hashed with gangsta genre, end the fan zones tendto Le small, whitetows. today its primary audience lives west. of the Rockies. ONG BEACH CA PEGRSUNY RLON OH TOP 10 CITIES FOR EACH GENRE ORICIN CITIES 2,500 MI 3.500 MI 300 MI (EXCLUDING ORIGIN CITY) W YORK LOS NGEL PLADELP A WASTHINGE NCHARBOEN BOUNCE EAST COAST Miost fans of the hypersexla. ly fs. cal-and-response chants, and tiverk- ing that bounce inspires live in or near New Orleans. The iyries-heavy hard-beat driven genre doesn't always make for easy lis- tening, but it has the breadest reach. POPULARITY ILISTENERS/POPULATION) 10TH-RANKED CITY O OOO O0000 TOP-RANKED CITY SACRAMENTO, CA OAKLAND, CA TON SAN

Where Hip-Hop Flows in the US

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The data provided by Spotify showed where the biggest proportions of listeners of various kinds of rap live in the US. I worked with the team at Wired to determine how to portray the data and provide...

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Wired Magazine

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Entertainment
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