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What is indie music and how do you define it?

AM I INDIE? The kind of creative control, DIY mentality, and tightly-knit scenes that exist in indie don't always flourish in the mainstream environment as they do in the world of indie. Despite the growing popularity of indie aesthetics and the ability to quickly, cheaply, and easily reach a larger audience (thanks to the Internet), the battle between the ever dominant major labels is still present. However, now more than ever we are seeing an increased awareness and popularity of independently produced music thanks to blogs, social media, apps and online music communities. Indie can also describe a music THE INDIE GAME: INDIE VS MAJOR genre such as indie rock, indie folk, or indie pop. Independent Music (Indie Music/ Indie) is music that is independently produced from major commercial record labels or their subsidiaries. Labels are known as 3 Universal Music Group MAJORS AS OF 2012 Sony Music Entertainment Warner Music Group While impressive, consider the number of independent labels. 30% There are THOUSANDS compared to the major three which CONTROL THE OTHER Major labels are owned by a parent company, like Sony. Whereas, Indie record labels DO NOT have a All independent labels combined account for 70% 30% of record sales. of the world's music market.23 corporate backer.1 The National Academy of Recording Arts and Sciences (NARAS), Did you kow? famous as the organization behind the Grammy Awards, began in the including Herald and Ember Records, and Atlantic Records. IT'S HARD OUT HERE FOR AN INDIE Within the music industry, most recording artists have become increasingly reliant upon record labels to: Be both promoted and heard on Broaden their Market their albums consumer base digital download, radio, and television 37% THE INTERNET HAS INCREASINGLY BEEN A WAY THAT of artists SOME ARTISTS AVOID COSTS AND GAIN NEW AUDIENCES spend more time promoting than making music Online outlets for a musician include: f www A regularly updated website or blog Frequent use of social media like Twitter and Facebook Joining an online music community like Youtube, Soundcloud and Bandcamp5 WAIT, WHERE'S MY MONEY? Three ways artists can make money in today's music business are: 78% film legal of musicians surveyed had a second job for primary income tv brands Music publishing Selling music online Performing live Income breakdown for an Indie Rock Company/Performer: 6 AN INDIE ARTIST "based on revenue stream from music REQUIRES 4 MILLION service Spotify ONLINE PLAYS TO MAKE $1,160 (MINIMUM WAGE) IN ONE MONTH 22.4% CD sales on the road Live Performances 49.2% Record Sales11.5% Publishing Royalities Larger companies are going to start realizing that a lot of the music independent artists are creating is of the same quality of the "majors" and much more diverse. This will help artists get more placements for their music and most likely help the business as well by giving them a taste of new diverse music.? 9.5% 3.5% 2.2% Merchandise Online Producing Royalties Producer BETTER GET MY MUSIC ONLINE "DO THE HARLEM SHAKE!" Video also has a strong role in the streaming game, the most popular track in 2013 was Harlem Shake, by indie producer Baauer. In 6 months, it was streamed STREAMING MUSIC WAS UP 24% TO NEARLY 51 BILLION STREAMS IN THE FIRST SIX MONTHS OF 2013 438 MILLION TIMES! Also, Macklemore and Ryan Lewis' single "THRIFT SHOP" REACHED NO. 1 on the U.S. Billboard Hot 100 chart in 2013. It was the first time since 1994 (Lisa Loeb's "Stay") that a song topped the Hot 100 chart without the support of a major record label.8 In 2014 (4 years), From 1991 to 2010, there had only been that number INCREASED TO 27, with an average of 4 INDIE ALBUMS per year making it to number one 9 Did you know? TWELVE INDIE LABEL ALBUMS to reach the number one spot on the US Billboard 200 Chart More people are MUSIC IS CONSUMED USING THEIR PHONES THREE TIMES more by audio-visual stream than by digital download to listen to music, which is good for artists who have an online presence.10 Half of the global internet population regularly visit audio-visual streaming sites 1 7.5 BILLION TRACKS WERE STREAMED ONLINE AND ANOTHER 250 BILLION SONGS WERE VIEWED ON YOUTUBE IN 2012" SESSIONS X If you like indie music, be sure to check out Sessions X. We've shot awesome music videos, captured amazing photos and behind the scenes footage of some great bands you may know and already love, as well as some new artists we can't wait for you to discover. YES I'M INDIE SO HELP ME OUT Great ways to discover new and emerging artists: Attend music festivals locally and internationally Follow blogs such as: Pitchfork, Indieshuffle, Gorilla vs Bear, Earmilk and Streaming services such as: Soundcloud, Hypemachine, Spotify, Songza, Rdio, Deezer and 22 tracks IF YOU WANT TO HEAR INDIE MUSIC, LEARN MORE AND SUPPORT THE COMMUNITY. VISIT WWW.SESSIONSX.COM See sources at

What is indie music and how do you define it?

shared by irma.olguin.73 on Jun 11
In today’s music climate, three major labels control about 70% of the revenue while the rest of the labels have to scrounge in order to have a chance at being profitable. However, that scrounging is...






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