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VRheadsets3D, VR Headset Market to Hit $895M in Revenue in 2016:REPORT

VRheadsets 3D VR HEADSET MARKET TO HIT $895M IN REVENUE IN 2016: REPORT 123 A lot has already been said and written about how 2016 is the year of virtual reality. 000 According to the latest research from Strategy Analytics, global virtual reality headset revenues will reach $895 million in 2016 with 77% of that value accounted for by newly launched premium devices from Oculus, HTC and Sony. 77% hTC SONY oculus These three brands however will only account for 13 percent of volumes in 2016 as lower priced smartphone-based devices will dominate share of the 12.8 million unit virtual reality headset market. Strategy Analytics said it sees 2016 as a pivotal year for virtual reality given a confluence of factors and also one where managing expectations will be paramount given a dearth of available content and the technical limitations of 2016 entry-level virtual reality. Sony plans to launch the Meanwhile, Google Cardboard has Oculus VR launched the $600 Oculus Rift on March 28, and HTC launched the PlayStation VR headset in October. been distributed for free far and wide SteamVR-based HTC Vive this week. And Samsung launched its mobile-based VR device, the Samsung Gear VR, last November. Strategy Analytics predicts that high-end virtual reality headsets tethered to PCs and game consoles will barely exceed 1.7 million devices shipped globally in 2016 due to prohibitively high pricing. However, awareness of and actual exposure to – such state-of-the-art systems will build rapidly in 2016. At the same time, smartphone toting consumers are being bombarded by low cost and often bundled-in VR viewers. With proper ecosystem management, Strategy Analytics' analysts believe that smartphone-based VR can serve as an effective "gateway drug" to upsell users to higher quality VR experiences down the road while locking them into early but potentially sticky ecosystems. CLIFF RASKIND director of Strategy Analytics' Wearable Device Ecosystems service, said in a statement, 000 O00 000 77% Consumers will soon be exposed to an incredible diversity of virtual reality options ranging from ultra-low cost to super premium. While we expect smartphone-based viewers to take the lion's share of VR headset volumes in 2016 at 87 percent of shipments, PC and Game Console powered headsets will absolutely dominate value share commanding 77% of revenues. He went on to say, V R Additionally, we believe VR has the potential to fuel a new tech spec race in hardware areas such as display resolution, GPUS, storage and 360-degree cameras. リラ Sources • ategy-analytics-oculus-rift-htc-vive-sony-playstation-vr-will-dominate-$895-million-virtual-reality-headset-market-in-2016-on-just-13-of-unit-s hipments.Vw41 Dnoa69b • • 123

VRheadsets3D, VR Headset Market to Hit $895M in Revenue in 2016:REPORT

shared by Budgetinfographic on Apr 30
VR headsets are expected to hit $895M by the end of this year with 77% of that value accounted for by newly launched devices from Oculus, HTC and Sony


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