The Uber Fan - Concerts & Festivals

The Über Fan Yo, I love CrowdFeed! I love supporting artists and engaging with brands that I CrowdFeed Attends 20+ live music events a year. Owns an iPhone/Android + tablet, is a daily active user of 10+ apps, spends $10/month+ on apps, and $10/month+ on digital music downloads. Social ire Masic actually care about! Tech Adoption + Social Sharing I'm Dave and l'm a super fan. At shows, my social experience is just as important as the music experience. Most concerts I go to I spend $80+ and l'm willing to spend more to experience more. I go to at least 15 concerts a year, and a couple festivals. I've had an iPhone for 5 years, and a tablet for 2 years now. I share on Facebook, Twitter, Instagram, and Foursqure at least once a day. Through my devices and networks I discover new music, brands, events, products and people. I live through my mobile devices. I shop, search places/things, order food/products, hire services, read news watch tv, listent to music, and browse the web. fading page Entertainment Spending The Mobile Dilemma The "Urban Hustler" consumer group has shifted the marketing tactics for brands. This influential & trendsetting group has grown to 20 million, holds great purchasing power, and has grown quickly. Open feedback loops in mobile data Shifts in Music Discovery, Consumption, and Sharing Music 6% Live Music Fan Profiles Fashion & Accessories 33% Fans range from least to most socially active & engaged with music Experiences 17% Tech + Media 33% Soloists 26% Travel 11% Dedicated Diehard 17% Engaging with Brands Tag Alongs 22% I get ads in my face all day, and I'm savvy enough to know an ad when I see it. What I care about is conneting with brands that have aligned interests and values of mine. Know me and know what I spend my money on, how much, and why. Plugged-Indie 15% Super Fans 20% Created by: Jared Schaffer, Co-Founder at CrowdFeed http://crowdfeed.co @crowdfeed Sources: pg n ce orspon6OSo0s190an Youna-d a400enting D (