Top Infomercial Categories of 2013

2012-2013 in Review TOP INFOMERCIAL CATEGORIES OF 2013 National long-form space grew 7.4 percent from 2012 - this growth is exptected to grow into 2014. LONG FORM CATEGORIES HEALTH AND FITNESS BEAUTY PERSONAL KITCHEN BRAND AWARENESS MISC. FASION CRAFT AND HOBBIES HOUSEHOLD BUSINESS AND FINANCE HEALTH & FITNESS BEAUTY KITCHEN HOUSEHOLD THE TOP 4 CATEGORIES REPRESENTED 78% OF ALL SPENDING +4% INCREASE FROM 2012 THESE CATEGORIES * “ “ , ,,, 重 REFLECTED 直 直直 宜 20 OF THE TOP 25 宣 PRODUCTS FOR THE YEAR SHORT FORM CATEGORIES % EARNINGS INCREASED FROM 2012 AUTOMOTIVE 1.6% BEAUTY 6.2% BEAUTY BRAND AWARENESS 0.2% 15.8% SHARE BUSINESS & FINANCE 1.5% EDUCATION & SELF-HELP 1.9% MISCELLANEOUS 3.1% NOVELTIES 1.0% % EARNINGS DECREASED FROM 2012 48.1% 51.9% COMPUTERS & ELECTRONICS -4% CRAFTS & HOBBIES -1.7% ENTERTAINMENT -1.3% FASHION -3.5% HEALTH & FITNESS 15.3% SHARE FOOD & BEVERAGE -.1% HEALTH & FITNESS -4.2% HOUSEHOLD -2.5% KITCHEN -0.4% HOUSEHOLD 17% SHARE PERSONAL -0.2% PET PRODUCTS -1.8% SPORTS -0.1% TRAVEL & LEISURE -0.1% THE TOP 3 CATEGORIES IN SHORT FORM COMPOSE 48.1% OF SPENDING BEAUTY 10 HOUSEHOLD TPERSONAL 6HEALTH & FITNESS 4 COMPTERS AND ELECTRONICS 4 MISCELLANEOUS 3KITCHEN 2BUSINESS & FINANCE 1EDUCATION AND SELF-HELP 1AUTOMOTIVE INOVELTIES 1PET PRODUCTS ENTERTAINMENT FREQUENCY BY WHICH THESE CATEGORIES APPEAR IN THE TOP 50 SPOTS KINGSTAR DIRECT. MEDIA © 2014 Kingstar Direct Media. All Rights Reserved. SOURCE IMS TOP 50 INFOMERCIALS AND SPOTS OF 2013 HTTP://wwW.RESPONSEMAGAZINE.COM/DIRECT-RESPONSE-MARKETING/IMS-TOP-50-INFOMERCIALS-AND-SPOTS-2013-6710