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A Theme Park in Your Pocket

Thinkwell's 2013 Guest Experience Trend Report A Theme Park In Your Pocket Consumer Trends in Mobile Technology Integration in Theme Parks #mobilethemepark 67% of respondents are interested in seeing increased mobile integration at theme parks & say it would improve their experience Bthinkwell Did you take a mobile device on your last theme park visit? 76% 1% 3% took a smartphone took a tablet computer took both a & a tablet computer 15% Spent no time on mobile device How engaged were you with your mobile device while at the theme park? Spent a few minutes off & on 72% throughout day 12% Actively engaged with mobile device 1% Spent more time on mobile device than enjoyed theme park B thinkwell What did you do on your mobile device while at the theme park? 43% 78% 44% 34% 43% 12% 29% Took photos Posted photos on social media Checked social media Talked/texted Searched for Checked e-mail Surfed web theme park info What did you do on social media while at the theme park? 40% 54% 81% 24% 21% Posted photos Conversed with others Checked-in to Updated status Searched for theme park theme park info Bthinkwell 63% 23% 23% 57% Get general info about park 1% Don't use mobile device Don't use mobile device Something else Look at photos 13% What do you do on your mobile device after visiting a theme park? Buy park tickets What do you do on your mobile device before visiting a theme park? 16% 1% Read reviews Something else 12% Post a review 52% 54% 40% Get directions Post photos on social media Leam about to park park attractions |thinkwell What features and enhancements would you like to see at theme parks? Front of the line access to 6.91 rides, shows & attractions Check queue wait times from anywhere in the park 6.75 GPS to locate 6.44 family members Create an itinerary of rides, shows & attractions 5.18 Participate in a park-wide scavenger hunt 4.43 Play games with other 4.13 visitors while in line Target & score on rides 3.81 Interact with characters 3.69 & animatronics Bthinkwell Should there be more or less mobile device interaction at theme parks? 30% 25% 20% 15% 10% 5% 0% Much Moderately More Slightly More The Same Slightly Less Moderately Less Much More Amount Less thinkwell Survey Respondent Demographics 18-29 Gender 52% 60+ 30-44 Age 48% 45-60 Ithinkwell Source: Thinkwell's 2013 Guest Experience Trend Report | Qualifying participants were United States residents over the age of 18, who had visited a theme park in the past 2 years and owned a mobile device. Complete survey results available upon request.

A Theme Park in Your Pocket

shared by ThinkwellGroup on Nov 11
Thinkwell Group surveyed more than 1,000 theme park goers about their mobile device habits when they visit theme parks.


Ariana Jarvis


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