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Is tech really killing the music industry?

HAS TECH KILLED THE MUSIC INDUSTRY? #VIRGIN DISRUPTORS 40% O Musician Zoë Keating earned £499 from 201,412 streams of her songs in the first half of 2013, this amounts to just under 0.3 pence per stream. 30% How fair or unfair do you think this payment is for the artist? 20% 60% SAY THAT THIS IS UNFAIR OR VERY UNFAIR 10% FAIR NEITHER WAY To what extent do you agree or disagree with the following statement? "Music fans have a responsibility to support the artists whose music they consume by paying a fair price to listen to their output." 50% 70% AGREE THAT FANS SHOULD SUPPORT ARTISTSA. 40% 30% 20% 10% STRONGLY AGREE STRONGLY DISAGREE Thinking generally about online streaming services, to what Q 30% extent do you agree or diagree with the following statement? "Music streaming services are damaging the music industry as a whole" 20% 35% AGREE STREAMING IS DAMAGING THE MUSIC INDUSTRY, BUT 45% ARE LESS DECISIVE & 10% DON'T KNOW NEITHER WAY STRONGLY AGREE YOUNGER RECIPIENTS ARE MORE LIKELY TO DISAGREE THAT IT IS DAMAGING STRONGLY AGREE AGREE NEITHER WAY DISAGREE FULL-TIME STUDENTS ARE THE MOST DISAGREEABLE STRONGLY DISAGREE DON'T KNOW 18-24 25-34 35-44 45-54 40% 55+ 30% O Excluding radio and television channels, which ONE, if any, of the following methods do you use MOST regularly to consume music? 20% 35% OF PEOPLE SAID PHYSICAL PURCHASES COMPARED TO 2% PAID DOWNLOADS & 10% STREAMING 10% DON'T KNOW NONE OF THESE ILLEGAL DOWNLOADS Assuming the price for each of the following is £9.99, which ONE, if any do you feel represents the BEST value for money? 50% 44% OF RECIPIENTS SAID A LIVE SHOW COMPARED TO I0% WHO SAID A MONTHLY SUBSCRIPTION TO A STREAMING SERVICE WOULD REPRESENT VALUE FOR MONEY 40% 30% 20% 10% A STREAMING SERVICE All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,046 adults. Fieldwork was undertaken between 8th - 10th October 2013. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). INFOGRAPHIC BY BEN BYFORD FOR VIRGIN.COM DON'T KNOW VERY UNFAIR UNFAIR VERY FAIR DON'T KNOW AGREE AGREE DISAGREE NEITHER WAY STRONGLY DISAGREE DISAGREE PHYSICAL PURCHASES STREAMING SERVICES PAID DOWNLOAD AN ALBUM ON CD OR VINYL A MONTH'S SUBSCRIPTION TO A TICKET TOA LIVE SHOW NONE OF THESE DON'T KNOW

Is tech really killing the music industry?

shared by bbyford on Oct 22
What impact will technology have on the future of the music industry? Research conducted by Virgin and YouGov has shed some light on the views of the British public...




Ben Byford


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