Transcript

The SXSW Economy

THE dge ECONOMY SXSW South by Southwest is an annual conference of established and up-and-coming creative professionals in the world of music, film and interactive media. The commercial success of SXSW has benefited not only Austin, Texas, where the festival is held, but also the many start-ups that flock there for it. Let's take a look at all the components that make up SXSW. THE CONFERENCES SXSW INCLUDES SXSW MUSIC, SXSW FILM, & SXSW INTERACTIVE. THESE CONFERENCES ARE ALL HIGHLY ANTICIPATED AND WELL ATTENDED. MUSIC 13,090 PARTÍCIPANTS FROM P 2010 49 COUNTRIES SHOWCASING ACTS E2222222EPPPE22 548 E10EEEEEEEPPP22P? ACTS ACTS PARTICIPANT DEMOGRAPHICS 25% WEST 23% INTERNATIONAL 20% SOUTHWEST 19% NORTHEAST 7% SOUTHEAST 6% MIDWEST-. 89 FESTIVAL STAGES MEDIA ATTENDANCE 2,310 MUSIC MEDIA IN ATTENDANCE =50 MEDIA MEMBERS Sprin FILM O2010 9,500 FROM PARTICIPANTS 37 COUNTRIES FEATURED SCREENINGS Ө, 132 FEATURE FILMS =10 6 FILMS 143 CURATED SHORTS =10 SHORTS PARTICIPANT DEMOGRAPHICS 37% WEST 24% SOUTHWEST 19% NORTHEAST 5% SOUTHEAST: 11% INTERNATIONAL 4% MIDWEST. MEDIA ATTENDANCE 1,069 FILM MEDIA IN ATTENDANCE =50 MEDIA MEMBERS INTERACTIVE 14,251 PARTÍCIPANTS 54 FROM 2010 COUNTRIES INTERACTIVE EVENTS 450 PROGRAMMING SESSIONS =10 SESSIONS INCLUDING 54 WORKSHOPS =10 SESSIONS PARTICIPANT DEMOGRAPHICS 28% WEST 23% SOUTHWEST 20% NORTHEAST 12% INTERNATIONAL 9% SOUTHEAST 8% MIDWEST. *****. Saint Elmo MEDIA ATTENDANCE 1,540 INTERACTIVE MEDIA IN ATTENDANCE =50 MEDIA MEMBERS RISE OF START-UPS SXSW INTERACTIVE HAS SEEN THE LAUNCH OF SOME HEAVY HITTERS IN THE SOCIAL MEDIA SPHERE. FOURSQUARE DEBUTED AT SXSW 2009 AND THE PREVIOUSLY ESTABLISHED TWITTER GAINED SIGNIFICANT POPULARITY FROM ITS 2007 APPEARANCE. TWITTER AND GEO-LOCATION APPLICATIONS ARE SXSW BUZZ ABLAZE DURING SXSW INTERACTIVE, 395,247 ) #SXSW TOTAL MENTIONS 400,000 CHECK-INS PER DAY 011 135,000 CHECK-INS AT SXSW 200 SXSW INCOME SXSW CONTINUES TO DRAW MILLIONS INTO THE LOCAL ECONOMY YEAR OVER YEAR. $95 MILLION $103 $99 MILLION $113 MILLION MILLION 2007 2008 2009 2010 2010 SXSW IMPACT ALL MANNER OF BUSINESSES AND INDUSTRIES ENJOYED INCREASED REVENUE FROM THE 2010 SXSW CONFERENCE. Cark INDUCED IMPACT INDIRECT IMPACT DIRECT IMPACT Induced effects attributed to Direct economic impacts include expenditures directly injected into the local economy by SXSW. Indirect effects include SXSW include spending by individuals who experience increases in sales, income and jobs associated with companies increased earning as a result that benefit from SXSW. of event. $16.6 MİLLION $21.1 MİLLION $75.3 MILLION $12.1 M $4.5 M $16.1 M $5 M OPERATIONAL IMPACT ATTENDANCE IMPACT $55.8 M $19.5 M НOTELS IMPACT ON HOTELS 8,886 INDIVIDÚAL RESERVATIONS =100 RESERVATIONS RiaMelet SOURCES: SXSW.COM I TECHCRUNCH I REUTERS.COM I KXAN.COM

The SXSW Economy

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This infographic provides statistical information for Austin's annual music and entertainment conference, South by Southwest. The infographic gives data for number of participants, where they come fro...

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