The Sneakiest Product Placements in Entertainment

THE SNEAKIEST Product Placemenls IN ENTERTAINMENT In the fabulous industry of Entertainment, not all that glitters is not gold: the most shameless commercial plugs may be well hidden in plain sight on your favorite action movie, the next soccer game you watch or even on the video games you play. To help you spot them, here's a list of the Sneakiest Product Placements in Entertainment From TV Modern Family 30 Rock The Big Bang Theory Reached out to Kraft to feature the brand in an Dedicated an entire episode to the release of the iPad as Phil' -one of the characters- got it as a gift for his birthday Came up first in a Nielsen's study of 'viewer recall' after an episode in which Sheldon uses Purell after handling a live snake episode (usually it's the other way around). Kraft Singles were featured as "the cheese that won World War II From Games EverQuest II Metal Gear Solid Atari Added an option in their video game for players to order Pizza Hut without ever moving away from their screens Dorito Did you know only 160 copies of the Atari game "Pepsi Invaders" exist? This was an advertisement distributed in 1983 during a Coca Cola sales convention Peace Walker collects none other than Doritos, Pepsi and Mountain Dew along the way while he wears an Axe shirt From Gambling From Apps Deal Nicklas Bendtner SNL GamblingTimes.com magazine filed a lawsuit after investing $50k to strike a cameo in the Burt Reynolds movie 'Deal about an ex-gambler and his disciple in the WSOP. The mag was never featured Danish soccer striker Nicklas Bendtner was fined €100k for lifting his shirt and revealing an Irish bookmaking brand in his underwear after scoring a goal in the UEFA Championship During their 37th Season Finale, SNL showcased 'Color, an Iphone App. Host Mick Jagger, and guests Arcade Fire and Foo Fighters used this live broadcasting app to stream behind the scenes From Movies Sex and the City 2 The Amazing Spider-Man The Avengers bing Sarah Jessica Parker replaced her iconic Mac computer for a Hewlett Packard pc for the Sex and the City 2 sequel The Avengers helped shawarma sales jump 80% at Lebanese joints in Hollywood as a result of the final scene of the movie "The Amazing Spider-Man" faced criticism after featuring teenage science geek Peter Parker using Bing as his preferred Search Engine instead of Google and a Sony Xperia phone instead of an iPhone He is partially responsible for the Aviator Glasses trend. Back when the movie was released, sales for these type of lenses went up by 40%. Tom Cruise I From Music Features a Chevy Sonic as the star of their video "Needing/Getting". The car, studded with musical instruments is taken for a 2 mile percussive drive-by and it creates music as the band sings. Reportedly, Chevy paid $1 million for this OK GO Bonus Fact! The name for media sources that add commercial brands into their scripts weaving stories and commercials together into a single narrative for profit is Advertainment as dubbed by Patrizia Musso in 1999 Sources: http://mashable.com/2012/05/16/color-snl-finale/ http://mashable.com/2010/04/01/modern-family-ipad/ http://www.ugo.com/games/video-game-product-placement http://www.empireonline.com/empireblogs/words-from-the-wise/post/p1229 http://adage.com/article/tuning-in/30-rock-pitched-kraft-product-placement/234486/ http://brandsandfilms.com/2012/06/nicklas-bendtner-paddy-power-and-other-goal-celebrations/ http://open.salon.com/blog/danagram/2012/06/20/the_peeps_movie_product_placement_awards http://adage.com/article/special-report-super-bowl/triumphs-chevy-sponsored-music-video/232556/ http://www.brandchannel.com/home/post/2010/04/21/Sex-and-the-City-Replaces-Apple-with-AP.aspx http://www.brandfreak.com/2009/05/gambling-magazine-sues-over-product-placement-gone-wrong.html http://www.caranddriver.com/features/car-commercialism-the-making-of-ok-gos-needing-getting-music-video http://www.lazytechguys.com/news/funny/peter-parker-uses-bing-and-xperia-in-the-amazing-spider-man/#.UBMKBGGE4TY http://latimesblogs.latimes.com/showtracker/2011/12/suburgatory-big-bang-theory-have-most-memorable-product-placements.html Brought to you by CoolCat casıno EE