The Rise of Mobile

The Rise of NAA mt MOBILE & INTERNET Even back in 2009 the number of people watching television while browsing the Internet was up by 35% from the previous year. 2) Video Watching The Internet has been around for over 40 years and innovations still continue to arise every day. 1 One of these innovations has specifically caught on amongst TV viewers and video streaming enthusiasts. In this infographic, you will see the intricacies of the Internet and its impact upon the modern video viewer. Gateways to Television Over 45% 33% @ The largest majority of these households do Those who do stream video are most commonly between 18-34 years old. of homes with TVs of the Internet/TV population does not use streaming services. (4) not have children. own a video game console, 13] www *M=Million Video Viewership On The Internet *Time is in hours 2011 2010 Q1 Q2 Q3 04 Q1 Q2 03 04 Average Time 4:33 4:26 4:31 4:34 3:23 3:52 4:13 4:23 2010 saw less overall viewership than each 2011 QTR. Total Viewers 142.4 M 143 M 146.9 M 147.4 M 135.9 M 139.3 M 140.1 M 141.4 M *M=Million Video Viewership On Phones 191 *Time is in hours 2011 2010 Q1 Q2 Q3 04 Q1 Q2 Q3 Q4 Average Time 4:20 4:20 4:20 4:20 3:37 3:37 4:20 4:20 2010 saw less overall viewership than each 2011 QTR. Total Viewers 28.5 M 29.9 M 31.4 M 33.5 M 20.3 M 22 M 22.9 M 24.7 M Close to • The average tablet owner watches 36 minutes of video every week. (7) of all video viewers in 25% households with high-speed Internet are using devices other than a television. (7) • Viewership via phone increased by 35.7% in 2011. [3] Internet and Mobile Video Consumption by Age [5] Age 2-11 12-17 18-24 25-34 35-49 50-64 65+ Internet 8% 7% 9% 17% 27% 22% 10% Mobile Devices N/A 12% 20% 30% 26% 10% 2% Top Video Websites by Unique User Visits * In Thousands, May 2012 Data Website | Views YouTube You Tube 136,075 Yahoo! YAHOO! 45,336 VEVO VEVO | 42,025 AOL Media Network Aol, | 25,568 bing WindowsLive/Bing/MSN 24,345 Facebook facebook. 23,159 Cellegelkumer The CollegeHumor Network 22,892 Hulu hulu 15,480 Perform Group 11,987 ESPN Digital Network 11,394 *Read as: 42,025,000 viewers watched VEVO in May 2012 As the video streaming market expands, the demand for more services from larger networks could expand. Online video and TV shows could very well be the future for media advertisers and the key to catching and retaining the attention of viewers, 18) SOURCES (1] http://articles.philly.com/1999-09-02/news/25489126_1_federal-research-research-and-development-money-technology-leaders [2] http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/ [3] http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/nielsen-cross-platform-q4-2011.pdf [4] http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/ [5] http://blog.nielsen.com/nielsenwire/online_mobile/american-video-habits-by-age-gender-and-ethnicity [6] http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-video-sites/ [7] http://www.parksassociates.com/blog/article/pr-apr2012-conn12-ott [8] http://www.reelseo.com/future-online-video/